The Do's And Don'ts Of Digital Signage
Posted in Digital Signage on Oct 22, 2020
Displaying digital signage within stores, at events, and even around the company office is a proven way to convey information, increase engagement, and liven-up an environment. But just because you've invested in digital signs doesn't automatically mean they're doing all for your business that they could.
How Digital Signage Can Save Time, Money, And Effort
Posted in Digital Signage on Sep 17, 2020
If you want an audience, you better have something to say. In the retail industry, it's par for the course that if you want to successfully sell something, you better know what to say in order to sell it. We're talking about convincing messaging and no, we don't expect you to use your actual voice. Your in-store signs are the only voice you need and as long as the messaging you use on them is persuasive, you'll succeed at selling the products and services your store offers.
AdPro Free Trial
Posted in Digital Signage on Sep 10, 2020
Attention-grabbing advertisements are an integral aspect of any solid retail marketing strategy. Whether you have a brick-and-mortar store or a virtual one--or perhaps both--your offline and online presence must be strong if you want to expand your reach, drive traffic, and convert first-time visitors into returning customers.
A Peek At Dining In Once Lockdowns Are Lifted
Posted in Digital Signage on Aug 13, 2020
Regardless of which US state you live in, Americans are starting to see an evolution as more businesses slowly reopen during this latter phase of the coronavirus pandemic. No one can deny that the face of retail has changed since late February. Certain retailers were obligated to completely shut down due to their “non-essential” status. Others were challenged to radically modify their operations to accommodate social distancing orders. The restaurant industry was hit particularly hard due to the unfathomable contagion rate. Dining-in was quickly eliminated and only restaurants who could organize and execute curbside pickup, if not drive-thru, remained in business.
Best POS For Venues
Posted in Digital Signage, Loyalty, pos suite on Aug 06, 2020
There’s nothing quite like live entertainment. Watching a concert on TV simply doesn’t compare to seeing the band in-person. Modern dance performances come alive and are far more impressive when you watch them in the recital hall, as opposed to a video recording. And anyone who has seen a stand-up comedian in a comedy club can tell you that there’s something about the energy of the audience that adds to the hilarity of the show. People love live entertainment.
Don't Forget About Free AdPro
Posted in Digital Signage, pos suite on Jul 23, 2020
You own a retail store. You invested in digital signage. You mounted brand-new screens throughout your store. Now comes the fun part--creating the content that will be displayed on those screens. You need to design compelling digital content for your in-store signs that both informs and engages your customers. Do you have the right software in place?
Understanding Digital Signage
Posted in Digital Signage on Jul 09, 2020
We have all seen electronic signage. Often found in public spaces such as stadiums, transportation systems, and NYC’s infamous Times Square, electronic signs are used to display information along with advertisements on an LCD, LED, or another digital monitor. These digital displays are networked together and centrally managed with the aim of catching the attention of targeted audiences.
How To Successfully Promote Your Pet Business Online
Posted in Digital Signage on Jun 25, 2020
Even with an unprecedented pandemic waxing and waning across the globe, the pet industry is thriving. Similar to our daily need to buy and consume groceries and other essential goods, our pets require the same necessities, which only pet retailers can provide.
5 Ways Digital Signage Can Help Reopen Your Tobacco Store in a Post-COVID-19 World
Posted in Digital Signage on Jun 18, 2020
There is light at the end of the pandemic tunnel the world has been careening through for the last three months. With the number of new coronavirus cases steadily declining across the nation, public health officials and state government are now beginning to cautiously lift restrictions on businesses. The economy is starting to reopen, and if you’re reading this article, then you’re probably taking strategic measures to smartly, safely, and successfully reopen your tobacco store.
The One Digital Tool Your Restaurant Needs to Reopen Safely
Posted in Digital Signage, News on Jun 11, 2020
With coronavirus lockdowns starting to lift across the world, restaurants are getting the green light to reopen, but social distancing measures and protection for both employees and customers mean that the reality is going to look very different than it did before. We have some insight on effective strategies that will help you and your restaurant staff prepare for and move forward with the "new normal".
From Locked-Down to Liberated: How FREE FTx AdPro Can Revolutionize Your Tobacco Retail Reopening Strategy!
Posted in Digital Signage, News on Jun 04, 2020
If you’re a tobacco retailer, then you’ve faced a unique challenge petitioning your state governor in order to receive an “essential business” status. Not every retailer in the tobacco industry was awarded this special status. But you’ve made it this far and there's hope on the horizon. In this article, we are not only going to focus on the most important measure you should take—marketing—but we will also delve into the most important aspect of the most important measure, i.e. what is the most cost-effective marketing tool available today and how can it benefit your business?
Why You Need Digital Signage for Liquor Stores
Posted in Digital Signage on May 21, 2020
Digital signage is a dependable way for liquor stores to implement a highly effective in-store method of advertising sales, showcasing new items, weekly specials, tasting events, and more. By installing digital signage around your liquor store near aisle entrances and the cash register area, you will be able to send targeted advertisements to those screens, making it easier for you to promote new sales. Click to read more!
Cloud-Based vs. On-Site Digital Signage
Posted in Digital Signage on Apr 09, 2020
Digital Signage is changing the way consumers engage with your business. In today’s digital world it’s easy to get lost in all of the new marketing techniques. Gone are the days of printing promotional flyers and featuring products on large vinyl canvases. So how do you get back on track?
Designing Your Own Success Can be as Easy as 1, 2, 3!
Posted in Digital Signage on Dec 05, 2018
You don’t have to be a professional graphic designer to create quality graphics for your FTx digital signs and menus. FTx AdPro graphic design software is engineered to deliver professional results regardless of a user’s design experience.
How to Upsell Your Customers With Impulse Buys
Posted in Digital Signage, Hardware on Aug 22, 2018
Your business can’t afford to pass up the opportunity to make a bigger sale at the register. Customers are already buying, and it’s usually the last opportunity you have to sell them before they leave the store. So, how do you upsell your customers?
An Exclusive Sneak Peek Inside The FasTrax Workshop: Innovative Solutions For 2018
Posted in Digital Signage, Loyalty, pos suite on Dec 22, 2017
We have some exciting solutions in the works for 2018 from enhancements to our existing POS and Digital Signage Solutions to entirely cloud-based POS and Loyalty solutions. Check out these awesome FasTrax products coming soon!
The Retailer’s 5 Step Blueprint To Fast Track In-Store Sales
Posted in Digital Signage on Sep 11, 2017
The birth of e-commerce created several challenges for brick and mortar store owners. How can you get customers...
6 Ways Googling Photos Leads to Copyright Infringement
Posted in Digital Signage on Sep 11, 2017
You need a photo quickly to add to your print campaign or include in your digital advertisement so you let your fingers do the walking and turn to your trusty pal Google. But...
Digital Signs: 15 Jaw-Dropping Reasons to Scrap Your Outdated Marketing
Posted in Digital Signage on Sep 11, 2017
Just like the lyrics “video killed the radio star,” there is no question that digital signs have killed traditional paper signs.
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