Posted in News on Jul 08, 2021
The retail industry has seen many changes over the course of the past year. Supply chains, for example, experienced massive overhauls. The concept of "supply and demand" was literally, figuratively, and technologically transformed overnight to meet consumer needs despite the debilitating restrictions that hammered down brick-and-mortar retailers.
FTx Solutions, a technology company specializing in retail POS, warehouse management systems, digital marketing solutions, and customer loyalty rewards programs, had a busy month of blogging. We kicked off April with a blog about the exciting launch of our new digital marketing agency FTx 360, followed by articles covering topics relevant to liquor store POS systems, CRM solutions for both B2C and B2B businesses, and digital signage content tips for retailers of all industries.
Digital screens and displays are designed to engage customers, connect shoppers with promoted products, and enhance the retail atmosphere. Ultimately, you want the content you display to increase customer engagement and loyalty, and boost sales as a result… which means your content needs to be creative, polished, and impressive. If you're unsure where to start, try implementing these 5 digital signage content ideas.
Posted in News on Apr 01, 2021
Late last year, FTx posted an exciting blog about new digital marketing solutions coming soon. The wait is officially over! Our new marketing solutions have arrived! Allow us to introduce FTx 360, our full-service digital marketing agency! This specialized annex of FTx was launched to provide a wide range of solutions to clients of all industries. Happy birthday, 360!
Posted in News on Dec 17, 2020
How many social media users are there worldwide? In 2020, the largest social media platforms hosted over 3.6 billion people, and that figure is expected to grow to 4.41 billion by 2025. When it comes to digital marketing, there's really no better way to reach targeted audiences than on Facebook, Instagram, Twitter, Pinterest, LinkedIn, and the other major social media platforms.
Posted in News on Nov 05, 2020
Has digital marketing become the new "advertising"? Can a Tweet reach more consumers than a glossy magazine ad or a thirty-second television commercial? Does an Instagram post have the power to sell more products than a highway billboard? These aren't terribly difficult questions, and the answers are yes, yes, and yes.
FasTrax Solutions, which offers the most advanced tools on the market today for overall business growth, covered a lot of ground throughout October. In case you missed our informative articles, we've compiled summaries for you as a quick reference to support your business needs, no matter what industry you're in. These in-depth blog posts went over the importance of data backup and recovery, the how-tos of troubleshooting network and POS failure, and the do's and don'ts of digital signage, and we even used one of our blog posts to invite our local customers--including you!--to receive a free website analysis as part of our lecture at the Sullivan County Breakfast this Spring, in April of 2021.
Posted in News on Oct 15, 2020
Small business owners must concentrate their time and energy on establishing and perpetuating an expert status within their own industry. A critical aspect of maintaining that status is often overlooked--implementing effective technology practices.
All businesses rely on the internet for their operations, no matter what industry they're in. Both internal and external networks are required to keep a company running, and those networks depend on a strong internet connection. Your store's network supports everything from the email system to the telephone lines so that they function properly. As a business owner, you cannot expand your customer base, nor communicate with employees, vendors, partners, and even the competition without a thoroughly networked system supported by the internet.
Posted in News on Sep 24, 2020
This holiday shopping season is going to be significantly different from previous years. Starting with Black Friday, which generally kicks off moments after families have gorged themselves on Thanksgiving turkey, consumers are going to hit the sales and get a jump on their Christmas shopping… but not in the way you might expect.
There's a difference between a "business" and a "brand". These terms aren't interchangeable. If you've been in business for a while, or even if you recently opened up shop, that doesn't automatically mean that you've established your brand.
Posted in News on Jul 30, 2020
There are many reasons to attend trade shows. Whether you have developed products that you want to license or sell wholesale, or you're a prospective buyer interested in finding products, services, and solutions to meet your growing business needs, attending a trade show specific to your industry provides a powerful opportunity to network with other industry professionals and expand your business goals.
With coronavirus lockdowns starting to lift across the world, restaurants are getting the green light to reopen, but social distancing measures and protection for both employees and customers mean that the reality is going to look very different than it did before. We have some insight on effective strategies that will help you and your restaurant staff prepare for and move forward with the "new normal".
From Locked-Down to Liberated: How FREE FTx AdPro Can Revolutionize Your Tobacco Retail Reopening Strategy!
If you’re a tobacco retailer, then you’ve faced a unique challenge petitioning your state governor in order to receive an “essential business” status. Not every retailer in the tobacco industry was awarded this special status. But you’ve made it this far and there's hope on the horizon. In this article, we are not only going to focus on the most important measure you should take—marketing—but we will also delve into the most important aspect of the most important measure, i.e. what is the most cost-effective marketing tool available today and how can it benefit your business?
Posted in News on May 28, 2020
The traditional restaurant business model has been made obsolete due to COVID-19 and restaurant owners have had to find new ways to serve their customer base and keep their business running. Find out how you can survive during the remaining quarantine period and what you can do to smooth out your reopening.
Posted in News on May 14, 2020
If you haven’t prepared your business to survive a worldwide pandemic, you aren’t alone. While current “shelter in place” and “shutdown” orders certainly present businesses with economic challenges, that doesn’t mean that your retail store will automatically go under. The key is to acknowledge the potential threats that the coronavirus poses to your business while also exploring the possibilities and operations you can adopt to not only survive, but thrive.
Posted in News on May 11, 2020
FasTraxPOS customer, Munchies Restaurant in Auburn NY donated over 400 meals to Auburn Frontline workers and plans to continue giving this Friday, May 15th with another 100+ meals. Read this heartwarming story about a local restaurant filling the bellies of healthcare workers and first responders who are working tirelessly battling COVID-19 and keeping the community safe.
Posted in News on Apr 30, 2020
These are unprecedented times. If you haven’t prepared your business to survive a worldwide pandemic, you aren’t alone. While current “shelter in place” and “shutdown” orders certainly come with economic challenges, that doesn’t mean that your business will automatically go under. As a savvy business owner, you’ve probably been asking yourself, how can you keep your revenue streams flowing? In short, the answer is that you must shift as many services, sales, and operations as possible into the digital sphere.
Posted in News on Apr 27, 2020
FasTrax Solutions' long-time customer Tobacco Junction provided free meals to first responders as a way to say thank you for being on the frontline during the COVID-19 crisis. How you as a consumer or as a business can give back to your local community.
Posted in News on Apr 23, 2020
Google My Business was developed by Google as a free tool for business owners to manage their online presence and make it easier for prospective customers to find their listed business online. All you need to do is create a free listing with Google My Business and potential customers will be able to easily find and contact you straight from the Google search engine!
Posted in News on Apr 17, 2020
The FasTrax employees who have started working from home have gained some new colleagues! Their furry friends are super excited to have them home. Well, most of them are. Let’s check in with some of our employees about how their pets are holding up!
Posted in News on Apr 16, 2020
Now more than ever, it’s important to meet your customers where they are, at home, on the internet. Digitalize your in-store menus, promotions, and announcements to better communicate with consumers! Try AdPro for FREE. Click to learn more!
Posted in News on Apr 15, 2020
This global pandemic will shape businesses for decades to come. The world is already seeing the evidence, and the next wave of innovation is starting to swell before our very eyes. Your business can be part of fueling the rise of transformation and stark modernization to stay afloat during these economically crippling times.
Astro Loyalty is a pet industry loyalty program. The platform allows small businesses to offer a frequent buyer program directly from the manufacturer. With the integration of Astro into FasTraxPOS, pet retailers will have the ability to manage, track and streamline the program with the click of a button.