Your business can’t afford to pass up the opportunity to make a bigger sale at the register. Customers are already buying, and it’s usually the last opportunity you have to sell them before they leave the store. So, how do you upsell your customers? **You bring your promotions to life with captivating customer facing displays!** An impulse buy can be defined as a spontaneous purchase that a customer hadn’t planned on buying at the start of their shopping trip. These impulse buys are commonly seen with bottled drinks, snacks, gum, and other miscellaneous items placed around a store’s point of purchase. In fact, this tried-and-true marketing tactic has been around as early as the 1950s. And truth be told, those well-placed items account for $5,400 worth of Americans impulse buys, per year! Now with FasTrax’s advanced technology, your POS can actually advertise those [impulse buys](http://https://www.cnbc.com/2018/02/23/consumers-cough-up-5400-a-year-on-impulse-purchases.html). Display the right ad to create awareness and watch your customer’s sales total increase! [FTx Uplift](https://goftx.com/fastrax-uplift) is the harmonious union of [FasTraxPOS](https://goftx.com/fastrax-pos-software) and [FTx Digital Signage](https://goftx.com/ftx-digital-signage) to create enticing advertisements that increase impulse buys at the register. Checkout is the perfect time to generate these impulse purchases, and the power of uplift gives your cashiers the tools to become sales superstars! Integrating seamlessly with FasTraxPOS, you can create a discount campaign in the Control Center that automatically triggers a discount or promotes an additional item for purchase when the UPCs you designate are scanned. The clerk is then signaled with a pop-up screen containing a sales script that prompts them to promote the additional product and win the sale. Ensuring a quality and consistent message is key with Uplift capability. By crafting an informative pop-up, employees can never use the “I forgot” excuse again because it will be displayed on the screen before the sale is even complete. While incorporating aspects of gamification to your promotions, cashiers can either “Win” or “Lose” the upsell. Each sale can be tracked by store or across your entire retail chain to create friendly competition that encourages employees to keep making sales. If that’s not enough, you always have the option to spiff employees with a dollar amount or a percentage of each upsell they make. Create contagious enthusiasm that will get your customers excited about your promotions! Customer facing displays simultaneously show an advertisement for the product your cashier is promoting. Using FTx Digital Signage, once you create your Uplift you can upload or create custom displays that immediately capture the eye of your customers at the register. These displays offer the perfect means to educate and inform people about your current promotions, and Uplift lets you take full advantage of this prime marketing real estate. Using FTx Adpro, a free graphic design software, you can choose from hundreds of ready-made templates that correspond to the size of your display screen. You can also create your own advertisements, picking and choosing from hundreds of free stock images and various tools. You don’t need a graphic design team to use this drag-and-drop application, for anyone can create a professional advertisement for their Uplift campaign! Deploy your ads on the spot, or schedule them months or years in advance within the Control Center. Advertising just got a whole lot easier with FasTrax Solutions. If you’d like to see how FTx Uplift can increase your customers’ impulse buys, call now or contact us at [goftx.com/contact-us](https://goftx.com/contact-us)
This article was written by FasTrax Solutions, a software solutions provider specializing in Retail POS, Warehouse Management Systems, Digital Marketing Solutions, and Customer Loyalty and Reward Solutions.
Why You Need Digital Signage for Liquor Stores
Digital signage is a dependable way for liquor stores to implement a highly effective in-store method of advertising sales, showcasing new items, weekly specials, tasting events, and more. By installing digital signage around your liquor store near aisle entrances and the cash register area, you will be able to send targeted advertisements to those screens, making it easier for you to promote new sales. Click to read more!
Why Digital Signage Is Useful For Convenience Stores
Who doesn't love convenience? We certainly do! Why drive around town, stopping in several stores, when you can conveniently purchase a wide array of items at one location where the lines are short and the prices are decent?
What Is Upselling?
A waiter at a restaurant suggests his customers order a pitcher of lemonade instead of individual glasses. A bookstore manager recommends a sequel title when a shopper purchases a popular novel. An airline agent offers an upgrade from coach to first class for a fraction of the usual cost. These are all real-world examples of upselling.
What Is CRM?
"CRM" stands for "customer relationship management". In a nutshell, customer relationship management is a process, or set of processes, that a business uses to interact with customers for the purposes of generating and finalizing sales. The abbreviation "CRM" typically implies the actual software solution a business is utilizing in order to organize, automate, and implement every interaction it has with customers.