- Customer Engagement
How to Start a Convenience Store: A Comprehensive Guide
There are more than 150,000 convenience stores in the U.S. And, on average, corner stores…
Read More >>What sets a convenience store apart? Speed. Customers want a fast, convenient shopping experience at the corner store.
But that creates a problem for c-stores. If customers want to be in and out in minutes, how can you truly connect? How can your corner store promote sales, new products, or encourage loyalty program sign-ups?
Here’s a solution: Convenience store digital signage.
In the fast-paced world of c-stores, digital signage helps you capture attention and drive sales. Here’s some stats showing you how:
In other words, digital signage helps you connect with an in-and-out shopper. You can capture their attention and improve customer experiences.
Digital signage can alert customers to promotions, encourage cross-selling, and boost upselling. It also helps you organize the store so shoppers can find products quickly. That’s why digital signage is an essential C-store POS feature
Are you wondering how else c-store digital signage helps you market and improve customer satisfaction? This guide offers tips and strategies for using digital signage in convenience stores.
If you want to change the dynamics of your C-store, digital signage is the answer! They keep the customers engaged, educated, and charmed throughout the shopping experience. From boosting sales to adding value to the customer journey, here are a few advantages of digital signage:
Digital signage in convenience stores help improve sales by:
If you’re using paper signs to market deals, you can’t adapt and adjust. Digital signage allows you to introduce sales more quickly and get the word out. Want to drive more energy drink sales? Try a one-day special price promotion.
With digital signage, you can launch deals quickly and monitor them in real-time
Digital signage allows you to personalize messages. You can target a specific customer segment, for example. Or you can use customer-facing displays at checkout to be specific to individual shoppers.
Convenience stores masterfully use upselling and bundling to drive sales. They intentionally increase pricing for individual products. But if you buy 2 or more, you get a steep discount.
Digital signage helps you promote upsells – like a Buy 2, Get 1 deal on sports drinks – and actually capture attention.
One tip: Strategically place digital displays near products you intend to upsell, e.g. the drink cooler or at checkout. See our guide: How to Upsell in Retail
Dynamic pricing features can help store owners form a competitive pricing strategy. It helps with:
The real-time visibility of market fluctuations and trends allows digital signage in C-stores to readjust prices and create new pricing strategies. This way, they always have a competitive edge over other stores.
For instance, Uber continuously alters its taxi fares based on market demand. One option: Offer dual pricing for cash vs credit card customers.
Convenience stores attract cost-conscious customers. Displaying dynamic pricing will help you attract and appeal to this demographic.
Digital signage works like a charm when talking about customer experience. Here’s how:
Interactive touchscreen displays engage customers with fun, yet educational, content. Use interactive signage to showcase product information, promotion, introduce products or even for placing orders.
Interactive digital signage at c-stores promotes detailed product information, pricing, new product launches, offers, and real-time reviews. This builds trust and allows customers to make informed decisions.
Digital signage is highly cost-effective when compared to traditional sign boards. Here’s how:
Digital signage can be a powerful sales driver. But to be effective, you plan, be consistent and execute relentlessly.
Here a step-by-step process for launching digital signage in convenience stores:
Choosing the right digital signage platform starts with:
Three crucial requirements for creating content: Engagement, Uniqueness, and Targeted.
You manage your signage from a single login by integrating your C-store digital signage with other systems.
Is your staff equipped with the knowledge and skills to manage your convenience store LED boards? Here’s how you can maximize the benefits of digital signage:
The nature of a well-performing convenience store is:
Thus, the four key areas where convenience store digital signage can make a substantial impact are:
Don’t just think about indoor signage. Your strategy should also consider the forecourt, which includes your front entrance, fuel pumps, and outdoor areas.
Customers spend about 2-4 minutes fueling. Use signage to capture their attention and keep them engaged.
A few options:
Digital signage at convenience stores can create a seamless and enjoyable made-to-order experience for customers. Customers like jazzy and interactive displays that can keep them engaged. This brings in more productivity and increases store sales. Here’s how:
Ready-made and grab-and-go food counters require visually appealing digital menu boards that can engage customers and influence their decision-making process:
Customers regularly visit the beverage section of the convenience stores. Digital signage can transform their customer experience. Here’s how:
Check out the five future trends:
Using digital signage at your convenience store provides more than an effective marketing strategy. When installed at your location, digital signage will also:
Installing digital signage at your convenience store will significantly benefit your business in the short and long term. Electronic signs are attention-grabbing, which makes the content you display memorable.
When convenience stores invest in digital signage, their marketing efforts generate more customer engagement and patronage than traditional printed signage. There’s no downside to making the switch from conventional to digital signage!
If you’re currently shopping for a complete package of digital signage solutions, then FTx Digital Signage is for you. Our digital signage solutions include the design software AdPro that we mentioned earlier. Free AdPro comes with an entire library of photos, images, and industry-specific templates to help you quickly create stunning digital content.
Our cloud-based software includes a centralized hub, the Control Center, to keep your content organized. You can program your displayed content using our user-friendly dashboard with dayparting and timeline scheduling.
Digital signage is a profit-generating powerhouse! Learn the secret to building an additional revenue stream with in-store digital signs. Discover how to create professional advertisements for your digital signs and menus without hiring a graphic designer. Schedule a demo with FTx Digital Signage Solutions, and we’ll show you how!
Convenience store digital signage uses digital signage boards for visually compelling and engaging content strategically placed to communicate with the customers. They are a form of sharing promotions and discounts, product information and promotions, and enhancing the overall shopping experience.
Yes, c-store digital signages can be cost-effective in the long run as they require less printing and distribution expenses than traditional marketing boards. Moreover, it also reduces the updating and customization costs.
Digital signage engages customers with:
Digital signage can streamline operations by:
Yes, digital signage solutions are designed to be user-friendly.
Digital signage drives sales by promoting product information, highlighting new product categories, and encouraging impulse purchases. It also offers real-time content updates and influences the customer’s purchasing decisions.
The implementation process starts with:
Digital signage offers real-time updates, quick service, maintenance, and interactive and engaging content. Moreover, it helps in reducing printing, distribution, and paper costs. Ultimately, it offers a more relevant shopping experience.
Learn more about this topic. See these related posts on the FTx POS blog.
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