Posted in Digital Signage on Jan 21, 2021
Traditional display signs are considered outmoded these days compared to electronic displays. It may come as a surprise, but these old-fashioned, static, printed signs end up being quite an investment for the average restaurateur. Hiring a graphic designer, footing the bill for printing costs, and creating a new static sign for every new dish or flavor can really add up. And what if a new item becomes unpopular and you end up pulling it from the menu? All of the costs associated with printing signs for it end up being a big waste of money.
Since the inception of marketing, a helpful adage has been used to keep marketers focused on the four most important pillars of a sound sales campaign, and it goes a little something like this: Put the right product in the right place, at the right price, and at the right time.
Posted in Hardware on Jan 14, 2021
Predictive analytics is a production and warehousing strategy used to keep inventory above the demand level at all times without over or under producing, and over or under ordering. In order for businesses to accurately predict how much inventory they will need available at any given time, they must have the ability to forecast demands, which means that software must be in place and functioning properly at their facility that can handle inventory tracking.
Posted in Uncategorized on Jan 07, 2021
Software engineers and programmers are in high demand. Across industries, many companies struggle to recruit technical talent, including engineers and programmers, due to the short supply of qualified candidates. If you're currently in the process of trying to fill technical positions at your company, this article is a must-read before you hire.
Did you miss our articles this month? Perhaps you recently discovered the FTx blog and hit the subscribe button, or maybe you've been hard at work all month gearing up your business for the holiday season and didn't have time to read our weekly posts… Either way, we've got you covered right here and now. We've put together an easy-to-read summary of all the info we published throughout December so that you can get up to speed and stay informed.
Posted in Uncategorized on Dec 24, 2020
If you have a website, e-commerce site, or blog, chances are you understand the importance of SEO. But do you understand how to properly build SEO quickly and effectively so that it improves your search engine ranking and website traffic? If so, this article is for you!
Posted in News on Dec 17, 2020
How many social media users are there worldwide? In 2020, the largest social media platforms hosted over 3.6 billion people, and that figure is expected to grow to 4.41 billion by 2025. When it comes to digital marketing, there's really no better way to reach targeted audiences than on Facebook, Instagram, Twitter, Pinterest, LinkedIn, and the other major social media platforms.
A waiter at a restaurant suggests his customers order a pitcher of lemonade instead of individual glasses. A bookstore manager recommends a sequel title when a shopper purchases a popular novel. An airline agent offers an upgrade from coach to first class for a fraction of the usual cost. These are all real-world examples of upselling.
Posted in Digital Signage on Dec 03, 2020
The holiday season can be a very hectic time of year for retailers and consumers. Planning ahead can mitigate stress, but how far in advance you ought to start getting your ducks in a row is up for debate. The sooner the better should be the general consensus if you're a retailer preparing to out-sell your competitors. At the time of publishing this blog, there are approximately 3 ½ weeks until Christmas, and a wise retailer would want their store flooded with heavy foot traffic as of yesterday. While we don't have a time machine, we do have excellent tips to help you utilize your digital signage to the max and get the most out of the upcoming holiday season.
No matter what U.S. state your business is located in, this holiday season is guaranteed to be unlike any other. Americans have endured nearly a full year of constant economic assault from the government in the name of fighting an invisible enemy. One would have to wonder, is the invisible enemy a virus or the legal mandates executed in response to it?
Posted in Uncategorized on Nov 19, 2020
Mobile application technology is the future, and the future is here. In fact, it has been here for quite some time. The average consumer maintains organization of their life within a slew of mobile apps, which they keep in their pocket at all times. Serving every imaginable purpose, mobile apps range from entertaining games to digital wallets and offer a whole host of conveniences in-between. But can this virtual tool apply to the real-life brick-and-mortar world of retail?
Posted in Loyalty on Nov 12, 2020
Product and service reviews influence consumer buying decisions. Nowadays, people consult the internet before they invest in a purchase, regardless of whether they're considering a big ticket item or a cheap one. A straightforward Google search can render thousands of results once a store brand or specific product is plugged in. What matters most to consumers at that moment are the customer reviews.
Posted in News on Nov 05, 2020
Has digital marketing become the new "advertising"? Can a Tweet reach more consumers than a glossy magazine ad or a thirty-second television commercial? Does an Instagram post have the power to sell more products than a highway billboard? These aren't terribly difficult questions, and the answers are yes, yes, and yes.
FasTrax Solutions, which offers the most advanced tools on the market today for overall business growth, covered a lot of ground throughout October. In case you missed our informative articles, we've compiled summaries for you as a quick reference to support your business needs, no matter what industry you're in. These in-depth blog posts went over the importance of data backup and recovery, the how-tos of troubleshooting network and POS failure, and the do's and don'ts of digital signage, and we even used one of our blog posts to invite our local customers--including you!--to receive a free website analysis as part of our lecture at the Sullivan County Breakfast this Spring, in April of 2021.
Posted in Digital Signage on Oct 22, 2020
Displaying digital signage within stores, at events, and even around the company office is a proven way to convey information, increase engagement, and liven-up an environment. But just because you've invested in digital signs doesn't automatically mean they're doing all for your business that they could.
Posted in News on Oct 15, 2020
Small business owners must concentrate their time and energy on establishing and perpetuating an expert status within their own industry. A critical aspect of maintaining that status is often overlooked--implementing effective technology practices.
All businesses rely on the internet for their operations, no matter what industry they're in. Both internal and external networks are required to keep a company running, and those networks depend on a strong internet connection. Your store's network supports everything from the email system to the telephone lines so that they function properly. As a business owner, you cannot expand your customer base, nor communicate with employees, vendors, partners, and even the competition without a thoroughly networked system supported by the internet.
Posted in Hardware on Oct 01, 2020
Every business, no matter its size or location, manages its operations using IT and data communication systems. These systems store highly sensitive data, including financial information, sales and transactions records, and customer profiles. However, the systems themselves, regardless of how well built and secure they are, could potentially fail at one point or another.
Posted in News on Sep 24, 2020
This holiday shopping season is going to be significantly different from previous years. Starting with Black Friday, which generally kicks off moments after families have gorged themselves on Thanksgiving turkey, consumers are going to hit the sales and get a jump on their Christmas shopping… but not in the way you might expect.
Posted in Digital Signage on Sep 17, 2020
If you want an audience, you better have something to say. In the retail industry, it's par for the course that if you want to successfully sell something, you better know what to say in order to sell it. We're talking about convincing messaging and no, we don't expect you to use your actual voice. Your in-store signs are the only voice you need and as long as the messaging you use on them is persuasive, you'll succeed at selling the products and services your store offers.
Posted in Digital Signage on Sep 10, 2020
Attention-grabbing advertisements are an integral aspect of any solid retail marketing strategy. Whether you have a brick-and-mortar store or a virtual one--or perhaps both--your offline and online presence must be strong if you want to expand your reach, drive traffic, and convert first-time visitors into returning customers.
There's a difference between a "business" and a "brand". These terms aren't interchangeable. If you've been in business for a while, or even if you recently opened up shop, that doesn't automatically mean that you've established your brand.
Posted in pos suite on Aug 27, 2020
Gas stations process a high volume of daily transactions and rarely are those purchases solely at the fueling pumps. Gas stations are anchored to convenience stores which offer on-the-go items, alcohol and tobacco products, a selection of sandwiches and other meals at the deli counter, and so much more. Some gas station businesses include car washes and bare-bones automotive repair services like tire patches, oil changes, and tune-ups. If your gas station also serves as a truck stop, then that is just one more layer to your business that will need POS support. On top of all of this, many gas stations also offer a customer loyalty rewards program, which means that keeping track of every customer and every transaction can become all the more vital.
Pets have places to go and people to see! Just ask any pet owner and they’ll tell you the same! Sure, for the most part, a person’s cat hangs around the house and their dog doesn’t go beyond the backyard, but that doesn’t mean that these domesticated furry friends never travel far and wide with their protective owner. In fact, people bring their pets along in travel an average of three times a year. That’s a lot of travel especially if you calculate it in dog years!
Posted in Digital Signage on Aug 13, 2020
Regardless of which US state you live in, Americans are starting to see an evolution as more businesses slowly reopen during this latter phase of the coronavirus pandemic. No one can deny that the face of retail has changed since late February. Certain retailers were obligated to completely shut down due to their “non-essential” status. Others were challenged to radically modify their operations to accommodate social distancing orders. The restaurant industry was hit particularly hard due to the unfathomable contagion rate. Dining-in was quickly eliminated and only restaurants who could organize and execute curbside pickup, if not drive-thru, remained in business.
There’s nothing quite like live entertainment. Watching a concert on TV simply doesn’t compare to seeing the band in-person. Modern dance performances come alive and are far more impressive when you watch them in the recital hall, as opposed to a video recording. And anyone who has seen a stand-up comedian in a comedy club can tell you that there’s something about the energy of the audience that adds to the hilarity of the show. People love live entertainment.
Posted in News on Jul 30, 2020
There are many reasons to attend trade shows. Whether you have developed products that you want to license or sell wholesale, or you're a prospective buyer interested in finding products, services, and solutions to meet your growing business needs, attending a trade show specific to your industry provides a powerful opportunity to network with other industry professionals and expand your business goals.
You own a retail store. You invested in digital signage. You mounted brand-new screens throughout your store. Now comes the fun part--creating the content that will be displayed on those screens. You need to design compelling digital content for your in-store signs that both informs and engages your customers. Do you have the right software in place?
Posted in pos suite on Jul 16, 2020
If you’re a small business owner operating a retail store, you already have a point of sale system in place. This system, in its most basic form, is how you collect and record payments for the items and services you sell. Once upon a time, store owners simply collected cash payments from their customers and used a box to store that cash. As industries evolved, point of sale systems evolved, too. Record keeping became more detailed. And today, the average point of sale system has been digitized and exists within a networked computer system.
Posted in Digital Signage on Jul 09, 2020
We have all seen electronic signage. Often found in public spaces such as stadiums, transportation systems, and NYC’s infamous Times Square, electronic signs are used to display information along with advertisements on an LCD, LED, or another digital monitor. These digital displays are networked together and centrally managed with the aim of catching the attention of targeted audiences.
Posted in pos suite on Jul 02, 2020
If you own a retail store, or have ever worked behind the counter at one, then you know that the checkout register is where the transactions take place. Shoppers exchange their hard-earned money for merchandise that they wish to purchase. They leave with products and a receipt, and your cash register has more money. But if this all that’s taking place before your customers leave your store with bagged goods in hand, then you’re missing out on not just one opportunity, but many.
Posted in Digital Signage on Jun 25, 2020
Even with an unprecedented pandemic waxing and waning across the globe, the pet industry is thriving. Similar to our daily need to buy and consume groceries and other essential goods, our pets require the same necessities, which only pet retailers can provide.
Posted in Digital Signage on Jun 18, 2020
There is light at the end of the pandemic tunnel the world has been careening through for the last three months. With the number of new coronavirus cases steadily declining across the nation, public health officials and state government are now beginning to cautiously lift restrictions on businesses. The economy is starting to reopen, and if you’re reading this article, then you’re probably taking strategic measures to smartly, safely, and successfully reopen your tobacco store.
With coronavirus lockdowns starting to lift across the world, restaurants are getting the green light to reopen, but social distancing measures and protection for both employees and customers mean that the reality is going to look very different than it did before. We have some insight on effective strategies that will help you and your restaurant staff prepare for and move forward with the "new normal".
From Locked-Down to Liberated: How FREE FTx AdPro Can Revolutionize Your Tobacco Retail Reopening Strategy!
If you’re a tobacco retailer, then you’ve faced a unique challenge petitioning your state governor in order to receive an “essential business” status. Not every retailer in the tobacco industry was awarded this special status. But you’ve made it this far and there's hope on the horizon. In this article, we are not only going to focus on the most important measure you should take—marketing—but we will also delve into the most important aspect of the most important measure, i.e. what is the most cost-effective marketing tool available today and how can it benefit your business?
Posted in News on May 28, 2020
The traditional restaurant business model has been made obsolete due to COVID-19 and restaurant owners have had to find new ways to serve their customer base and keep their business running. Find out how you can survive during the remaining quarantine period and what you can do to smooth out your reopening.
Posted in Digital Signage on May 21, 2020
Digital signage is a dependable way for liquor stores to implement a highly effective in-store method of advertising sales, showcasing new items, weekly specials, tasting events, and more. By installing digital signage around your liquor store near aisle entrances and the cash register area, you will be able to send targeted advertisements to those screens, making it easier for you to promote new sales. Click to read more!
Posted in News on May 14, 2020
If you haven’t prepared your business to survive a worldwide pandemic, you aren’t alone. While current “shelter in place” and “shutdown” orders certainly present businesses with economic challenges, that doesn’t mean that your retail store will automatically go under. The key is to acknowledge the potential threats that the coronavirus poses to your business while also exploring the possibilities and operations you can adopt to not only survive, but thrive.
Posted in News on May 11, 2020
FasTraxPOS customer, Munchies Restaurant in Auburn NY donated over 400 meals to Auburn Frontline workers and plans to continue giving this Friday, May 15th with another 100+ meals. Read this heartwarming story about a local restaurant filling the bellies of healthcare workers and first responders who are working tirelessly battling COVID-19 and keeping the community safe.
Cigar shops are one of the most niche-specific stores someone could own, therefore, a cigar shop owner needs the most niche-specific business tools to successfully manage day-to-day operations and grow the business. In this article we will talk about 3 must-have solutions a cigar shop needs to manage their unique inventory, track sales and scan data, and increase their loyal customer base.
Posted in News on Apr 30, 2020
These are unprecedented times. If you haven’t prepared your business to survive a worldwide pandemic, you aren’t alone. While current “shelter in place” and “shutdown” orders certainly come with economic challenges, that doesn’t mean that your business will automatically go under. As a savvy business owner, you’ve probably been asking yourself, how can you keep your revenue streams flowing? In short, the answer is that you must shift as many services, sales, and operations as possible into the digital sphere.
Posted in News on Apr 27, 2020
FasTrax Solutions' long-time customer Tobacco Junction provided free meals to first responders as a way to say thank you for being on the frontline during the COVID-19 crisis. How you as a consumer or as a business can give back to your local community.
Astro Loyalty is a pet industry loyalty program. The platform allows small businesses to offer a frequent buyer program directly from the manufacturer. With the integration of Astro into FasTraxPOS, pet retailers will have the ability to manage, track and streamline the program with the click of a button.
Posted in News on Apr 23, 2020
Google My Business was developed by Google as a free tool for business owners to manage their online presence and make it easier for prospective customers to find their listed business online. All you need to do is create a free listing with Google My Business and potential customers will be able to easily find and contact you straight from the Google search engine!
Posted in News on Apr 15, 2020
This global pandemic will shape businesses for decades to come. The world is already seeing the evidence, and the next wave of innovation is starting to swell before our very eyes. Your business can be part of fueling the rise of transformation and stark modernization to stay afloat during these economically crippling times.
Posted in News on Apr 16, 2020
Now more than ever, it’s important to meet your customers where they are, at home, on the internet. Digitalize your in-store menus, promotions, and announcements to better communicate with consumers! Try AdPro for FREE. Click to learn more!
Posted in News on Apr 17, 2020
The FasTrax employees who have started working from home have gained some new colleagues! Their furry friends are super excited to have them home. Well, most of them are. Let’s check in with some of our employees about how their pets are holding up!
Posted in Digital Signage on Apr 09, 2020
Digital Signage is changing the way consumers engage with your business. In today’s digital world it’s easy to get lost in all of the new marketing techniques. Gone are the days of printing promotional flyers and featuring products on large vinyl canvases. So how do you get back on track?
Posted in newsletter on Mar 24, 2020
For those companies in the retail industry who have been permitted to remain open during the pandemic because they offer life-sustaining products such as convenience stores, grocery stores, pharmacies, etc it’s business as usual. Now more than ever it is important to constantly clean and sanitize your in-store touch screen devices to reduce the risk of spreading infection. Here’s our guide to properly cleaning a touch screen device.
Posted in newsletter on Oct 08, 2019
2019 Orange County Partnership Investor Breakfast
October 3, 2019
The West Hills Country Club in Middletown, NY hosted Orange County Partnership’s annual investor breakfast on Thursday October 3rd . In attendance were some of Orange County’s top leading business men and women, representatives from local businesses, New York State supervisors and mayors, members of the Partnership board, as well as business representatives of upcoming development projects.
FasTrax Solutions and CM Management has been an investor in the Partnership since April of 2019. As a company we believe in what the Pa...
Posted on Aug 16, 2019
The new release will include new modules in the Retail and Warehouse portions, more functionality to modules, and other fixed issues in the handheld.
FasTrax software updates bring you feature enhancements as well as performance optimizations. On Sunday August 4th, Warehouse version 2.421 will automatically be applied.
Posted in pos suite on Jul 18, 2019
At the Tobacco Plus Expo, our VP John Griffin discussed the perks of achieving inventory control with FasTrax Solutions, as well as the unique insights and advantages our point-of-sale system can offer tobacco and vape retailers of all sizes.
Posted in newsletter on Mar 18, 2019
Pet retailers & manufacturers, get ready. FasTrax is going global! From March 20-22, we’ll be at the Global Pet Expo in Orlando, FL showcasing our innovative solutions while debuting our newest addition, Loyal~n~Save.
Posted in Hardware on Mar 04, 2019
As a wholesaler, distributor or retailer, it’s important that you keep an eye on your most important investment: your inventory. Take control and save time with handheld scanners.
Posted in Digital Signage on Dec 05, 2018
You don’t have to be a professional graphic designer to create quality graphics for your FTx digital signs and menus. FTx AdPro graphic design software is engineered to deliver professional results regardless of a user’s design experience.
Posted in Support on Nov 07, 2018
This update will be automatically performed on Monday November 12th, 2018, at 2AM CST and Monday, November 19th, at 2AM CST. Please ensure your computers are not shutdown during these times/dates.
Ask any retailer what a Point-of-Sale (POS) system is and they’ll most likely tell you it’s the central component of their business. A combination of software and hardware, your POS system is so much more than a cash register, it’s the main hub where everything comes together! It’s recording every sale, product, and customer transaction, turning it into one of the most valuable business tools: consumer data.
Posted in pos suite on Oct 10, 2018
We had the opportunity to sit down with the loss prevention team at Smokers Choice, a large tobacco retailer who uses FasTrax software, and asked them about some of the craziest theft incidents they’ve experienced. Like most tobacco retailers, Smokers Choice tracks inventory by using FasTrax’s Retail Solutions.
Do you want great marketing ads but don’t have the time or man-power to create them? Do you wish you had a cohesive marketing strategy? Coming later this year, FasTrax Solutions will be offering a new service!
Your business can’t afford to pass up the opportunity to make a bigger sale at the register. Customers are already buying, and it’s usually the last opportunity you have to sell them before they leave the store. So, how do you upsell your customers?
Posted in Support on Aug 22, 2018
FasTrax Solutions is committed to providing you with the best resources to grow your business. We want you to use our products to their full potential, so starting now, join us every Friday at 10am ET / 9am CT for a weekly webinar!
We have some exciting solutions in the works for 2018 from enhancements to our existing POS and Digital Signage Solutions to entirely cloud-based POS and Loyalty solutions. Check out these awesome FasTrax products coming soon!
Posted in pos suite on Dec 08, 2017
As the saying goes, you should work smarter, not harder. If you own a retail chain, it’s especially crucial that you have a point of sale (POS) system that works smarter.
The second biggest decision you’ll make as a retailer after which products to carry will be what prices you give them
Posted in pos suite on Oct 26, 2017
Why it’s so difficult for retailers to keep their stores staffed with high performing employees
Posted in Loyalty on Oct 26, 2017
The very first coupon issued in 1887 was for a free glass of Coca-Cola...Now Coca-Cola is billion-dollar giant...
Posted in Loyalty on Oct 26, 2017
Returning customers spend 67% more than new customers. However, simply having a loyalty program for your retail chain is not enough.
Posted in Digital Signage on Sep 11, 2017
The birth of e-commerce created several challenges for brick and mortar store owners. How can you get customers...
Posted in Digital Signage on Sep 11, 2017
You need a photo quickly to add to your print campaign or include in your digital advertisement so you let your fingers do the walking and turn to your trusty pal Google. But...
Posted in Digital Signage on Sep 11, 2017
Just like the lyrics “video killed the radio star,” there is no question that digital signs have killed traditional paper signs.
Posted in pos suite on Jul 20, 2017
Wild Bill’s Tobacco touts the benefits of using one company – FasTrax Solutions, for all of its point of sale, wholesale, and marketing solutions.
Posted in TimeClock on Sep 10, 2017
A leaky faucet isn’t typically high on your list of priorities to fix, right? However, one leaky faucet that drips just one drop per second wastes 3,000 gallons of water per year...
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