Posted in Uncategorized on Aug 19, 2021
Small business owners and retailers aren't necessarily considered the fastest decision makers, even though they make lots of decisions every day. Unlike entrepreneurs, who are mentally wired to take risks and aren't afraid to learn from their mistakes, retailers are better known for being pragmatic, and tend to move slowly and carefully when it comes to implementing major changes at their companies. Do you find it difficult to make business decisions?
Posted in Uncategorized on Aug 12, 2021
On a global scale, the pet supply retail market has grown from $216 billion in 2020 to $232 billion in 2021. Considering the compounded annual growth rate of 6.1%, the pet industry is expected to reach a value of $350 billion by 2027!
Posted in News on Jul 08, 2021
The retail industry has seen many changes over the course of the past year. Supply chains, for example, experienced massive overhauls. The concept of "supply and demand" was literally, figuratively, and technologically transformed overnight to meet consumer needs despite the debilitating restrictions that hammered down brick-and-mortar retailers.
Posted in Uncategorized on Jun 24, 2021
Is your business ready for the 4th of July Weekend? This July 4th, Americans across the nation will commemorate our 245th year of independence from the British monarch by celebrating with friends, family, and fireworks! Independence Day is also a time when consumers splurge on patriotic, decorative, and festive items to get into the spirit of the holiday. This year, the 4th of July falls on a Sunday, which means that retailers and restaurant owners have all weekend to capitalize on their customers' enthusiasm for democracy, liberty, and all the hot dogs they can eat!
Posted in Digital Signage on Jun 03, 2021
"Dayparting" is a term that originated from the television and radio industry. In broadcast programming, the hours of the day and night are divided into "parts," or blocks of time, for the purposes of providing appropriate content to the largest audience demographic during each segment of the day and night.
Posted in Digital Signage on May 20, 2021
Who doesn't love convenience? We certainly do! Why drive around town, stopping in several stores, when you can conveniently purchase a wide array of items at one location where the lines are short and the prices are decent?
Posted in pos suite on May 06, 2021
Surprisingly, over half of all single-store retailers do not have computerized Point-of-Sale systems in place at their locations.
FTx Solutions, a technology company specializing in retail POS, warehouse management systems, digital marketing solutions, and customer loyalty rewards programs, had a busy month of blogging. We kicked off April with a blog about the exciting launch of our new digital marketing agency FTx 360, followed by articles covering topics relevant to liquor store POS systems, CRM solutions for both B2C and B2B businesses, and digital signage content tips for retailers of all industries.
Digital screens and displays are designed to engage customers, connect shoppers with promoted products, and enhance the retail atmosphere. Ultimately, you want the content you display to increase customer engagement and loyalty, and boost sales as a result… which means your content needs to be creative, polished, and impressive. If you're unsure where to start, try implementing these 5 digital signage content ideas.
Posted in News on Apr 01, 2021
Late last year, FTx posted an exciting blog about new digital marketing solutions coming soon. The wait is officially over! Our new marketing solutions have arrived! Allow us to introduce FTx 360, our full-service digital marketing agency! This specialized annex of FTx was launched to provide a wide range of solutions to clients of all industries. Happy birthday, 360!
Posted in Digital Signage on Mar 25, 2021
As an evolving medium, digital signage is an advertising strategy that incorporates graphics, photos, videos, and other multimedia to market to an audience. From in-store screens to restaurant menu boards to campus wayfinding maps to trade show booth displays, digital signage is being used just about everywhere.
Posted in Digital Signage on Mar 11, 2021
As a restaurant owner, you provide your diners with prompt service and quality food. From the moment customers walk through the door, their experience at your restaurant begins. How you market to them while they're journeying from the hostess stand, to their table, to the bar for an after-meal cocktail are contributing aspects of their overall experience. Your in-restaurant marketing should reflect your distinctive brand, engage diners, and gently advertise the daily specials, seasonal entrees, and happy hour drinks.
Posted in Digital Signage on Feb 25, 2021
Graphic design impacts our everyday lives. If you walk down the street, turn on the TV, or enter a store, you will see countless graphic designs. It's in advertising and branding, on websites and social media; and it's even in books and magazines, and on product labels. Graphic design is a vital component of every business. Presenting your brand to the world with strong visuals plays a huge role in staying competitive in today's modern business environment.
Posted in Digital Signage on Jan 21, 2021
Traditional display signs are considered outmoded these days compared to electronic displays. It may come as a surprise, but these old-fashioned, static, printed signs end up being quite an investment for the average restaurateur. Hiring a graphic designer, footing the bill for printing costs, and creating a new static sign for every new dish or flavor can really add up. And what if a new item becomes unpopular and you end up pulling it from the menu? All of the costs associated with printing signs for it end up being a big waste of money.
Since the inception of marketing, a helpful adage has been used to keep marketers focused on the four most important pillars of a sound sales campaign, and it goes a little something like this: Put the right product in the right place, at the right price, and at the right time.
Did you miss our articles this month? Perhaps you recently discovered the FTx blog and hit the subscribe button, or maybe you've been hard at work all month gearing up your business for the holiday season and didn't have time to read our weekly posts… Either way, we've got you covered right here and now. We've put together an easy-to-read summary of all the info we published throughout December so that you can get up to speed and stay informed.
Posted in Uncategorized on Dec 24, 2020
If you have a website, e-commerce site, or blog, chances are you understand the importance of SEO. But do you understand how to properly build SEO quickly and effectively so that it improves your search engine ranking and website traffic? If so, this article is for you!
Posted in News on Dec 17, 2020
How many social media users are there worldwide? In 2020, the largest social media platforms hosted over 3.6 billion people, and that figure is expected to grow to 4.41 billion by 2025. When it comes to digital marketing, there's really no better way to reach targeted audiences than on Facebook, Instagram, Twitter, Pinterest, LinkedIn, and the other major social media platforms.
A waiter at a restaurant suggests his customers order a pitcher of lemonade instead of individual glasses. A bookstore manager recommends a sequel title when a shopper purchases a popular novel. An airline agent offers an upgrade from coach to first class for a fraction of the usual cost. These are all real-world examples of upselling.
Posted in Digital Signage on Dec 03, 2020
The holiday season can be a very hectic time of year for retailers and consumers. Planning ahead can mitigate stress, but how far in advance you ought to start getting your ducks in a row is up for debate. The sooner the better should be the general consensus if you're a retailer preparing to out-sell your competitors. At the time of publishing this blog, there are approximately 3 ½ weeks until Christmas, and a wise retailer would want their store flooded with heavy foot traffic as of yesterday. While we don't have a time machine, we do have excellent tips to help you utilize your digital signage to the max and get the most out of the upcoming holiday season.
No matter what U.S. state your business is located in, this holiday season is guaranteed to be unlike any other. Americans have endured nearly a full year of constant economic assault from the government in the name of fighting an invisible enemy. One would have to wonder, is the invisible enemy a virus or the legal mandates executed in response to it?
Posted in Loyalty on Nov 12, 2020
Product and service reviews influence consumer buying decisions. Nowadays, people consult the internet before they invest in a purchase, regardless of whether they're considering a big ticket item or a cheap one. A straightforward Google search can render thousands of results once a store brand or specific product is plugged in. What matters most to consumers at that moment are the customer reviews.
Posted in News on Nov 05, 2020
Has digital marketing become the new "advertising"? Can a Tweet reach more consumers than a glossy magazine ad or a thirty-second television commercial? Does an Instagram post have the power to sell more products than a highway billboard? These aren't terribly difficult questions, and the answers are yes, yes, and yes.
FasTrax Solutions, which offers the most advanced tools on the market today for overall business growth, covered a lot of ground throughout October. In case you missed our informative articles, we've compiled summaries for you as a quick reference to support your business needs, no matter what industry you're in. These in-depth blog posts went over the importance of data backup and recovery, the how-tos of troubleshooting network and POS failure, and the do's and don'ts of digital signage, and we even used one of our blog posts to invite our local customers--including you!--to receive a free website analysis as part of our lecture at the Sullivan County Breakfast this Spring, in April of 2021.
Posted in Digital Signage on Oct 22, 2020
Displaying digital signage within stores, at events, and even around the company office is a proven way to convey information, increase engagement, and liven-up an environment. But just because you've invested in digital signs doesn't automatically mean they're doing all for your business that they could.
Posted in News on Oct 15, 2020
Small business owners must concentrate their time and energy on establishing and perpetuating an expert status within their own industry. A critical aspect of maintaining that status is often overlooked--implementing effective technology practices.
Posted in News on Sep 24, 2020
This holiday shopping season is going to be significantly different from previous years. Starting with Black Friday, which generally kicks off moments after families have gorged themselves on Thanksgiving turkey, consumers are going to hit the sales and get a jump on their Christmas shopping… but not in the way you might expect.
Posted in Digital Signage on Sep 17, 2020
If you want an audience, you better have something to say. In the retail industry, it's par for the course that if you want to successfully sell something, you better know what to say in order to sell it. We're talking about convincing messaging and no, we don't expect you to use your actual voice. Your in-store signs are the only voice you need and as long as the messaging you use on them is persuasive, you'll succeed at selling the products and services your store offers.
Posted in Digital Signage on Sep 10, 2020
Attention-grabbing advertisements are an integral aspect of any solid retail marketing strategy. Whether you have a brick-and-mortar store or a virtual one--or perhaps both--your offline and online presence must be strong if you want to expand your reach, drive traffic, and convert first-time visitors into returning customers.
You own a retail store. You invested in digital signage. You mounted brand-new screens throughout your store. Now comes the fun part--creating the content that will be displayed on those screens. You need to design compelling digital content for your in-store signs that both informs and engages your customers. Do you have the right software in place?
Posted in Digital Signage on Jun 18, 2020
There is light at the end of the pandemic tunnel the world has been careening through for the last three months. With the number of new coronavirus cases steadily declining across the nation, public health officials and state government are now beginning to cautiously lift restrictions on businesses. The economy is starting to reopen, and if you’re reading this article, then you’re probably taking strategic measures to smartly, safely, and successfully reopen your tobacco store.
With coronavirus lockdowns starting to lift across the world, restaurants are getting the green light to reopen, but social distancing measures and protection for both employees and customers mean that the reality is going to look very different than it did before. We have some insight on effective strategies that will help you and your restaurant staff prepare for and move forward with the "new normal".
Posted in Digital Signage on May 21, 2020
Digital signage is a dependable way for liquor stores to implement a highly effective in-store method of advertising sales, showcasing new items, weekly specials, tasting events, and more. By installing digital signage around your liquor store near aisle entrances and the cash register area, you will be able to send targeted advertisements to those screens, making it easier for you to promote new sales. Click to read more!
Posted in News on Apr 23, 2020
Google My Business was developed by Google as a free tool for business owners to manage their online presence and make it easier for prospective customers to find their listed business online. All you need to do is create a free listing with Google My Business and potential customers will be able to easily find and contact you straight from the Google search engine!
Posted in News on Apr 16, 2020
Now more than ever, it’s important to meet your customers where they are, at home, on the internet. Digitalize your in-store menus, promotions, and announcements to better communicate with consumers! Try AdPro for FREE. Click to learn more!
Posted in newsletter on Oct 08, 2019
2019 Orange County Partnership Investor Breakfast
October 3, 2019
The West Hills Country Club in Middletown, NY hosted Orange County Partnership’s annual investor breakfast on Thursday October 3rd . In attendance were some of Orange County’s top leading business men and women, representatives from local businesses, New York State supervisors and mayors, members of the Partnership board, as well as business representatives of upcoming development projects.
FasTrax Solutions and CM Management has been an investor in the Partnership since April of 2019. As a company we believe in what the Pa...
Do you want great marketing ads but don’t have the time or man-power to create them? Do you wish you had a cohesive marketing strategy? Coming later this year, FasTrax Solutions will be offering a new service!
Posted in Digital Signage on Sep 11, 2017
Just like the lyrics “video killed the radio star,” there is no question that digital signs have killed traditional paper signs.