A waiter at a restaurant suggests his customers order a pitcher of lemonade instead of individual glasses. A bookstore manager recommends a sequel title when a shopper purchases a popular novel. An airline agent offers an upgrade from coach to first class for a fraction of the usual cost. These are all real-world examples of upselling.
Pets have places to go and people to see! Just ask any pet owner and they’ll tell you the same! Sure, for the most part, a person’s cat hangs around the house and their dog doesn’t go beyond the backyard, but that doesn’t mean that these domesticated furry friends never travel far and wide with their protective owner. In fact, people bring their pets along in travel an average of three times a year. That’s a lot of travel especially if you calculate it in dog years!
Your business can’t afford to pass up the opportunity to make a bigger sale at the register. Customers are already buying, and it’s usually the last opportunity you have to sell them before they leave the store. So, how do you upsell your customers?