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Loyalty

IT PAYS TO REWARD YOUR LOYAL CUSTOMERS!

It costs up to 10 times more to acquire a new customer than it does to keep an existing one. On top of that, current/returning customers spend 67% more on average than new customers.

Loyalty programs are great tools for increasing customer satisfaction and retention. A good loyalty program not only rewards customers for their purchases, but effectively entices them to spend more because they feel they are saving more.

Research shows that 66% of loyalty program members modify their spending in order to maximize their reward point accumulation. Are you missing out by not offering your customers a loyalty program that keeps them engaged and invested in your business?

FasTrax Solutions has an Integrated Loyalty solution that comes standard with our FasTrax POS system. Integrated Loyalty makes it easy to participate in manufacturer loyalty programs, as well as create your own loyalty campaign.

FasTrax Solutions’ Enhanced Loyalty solution is a premium upgrade that lets you run an unlimited number of loyalty campaigns consecutively. Track and measure the effectiveness of your campaigns using Enhanced Loyalty’s robust reporting module.

FasTrax Solutions’ Cloud Loyalty offers a unique, multi-tiered marketing platform where your customers not only actively participate in your promotions, they invite their friends and family to join as well. Cloud Loyalty gives you the freedom to manage your campaigns from anywhere in the world!

FTx INTEGRATED LOYALTY FTx ENHANCED LOYALTY FTx Cloud Loyalty

FTx INTEGRATED LOYALTY

With FasTraxPOS, our Integrated Loyalty solution comes standard. Signing up new loyalty customers is incredibly easy. Simply scan a customer’s driver’s license with your 2D Barcode Scanner.

The customer’s first and last name, address, date of birth, and license number will automatically populate in the POS. A cashier can quickly enter additional customer contact details like phone number and e-mail address, as well as add notes for the customer.

Create your customer loyalty campaign utilizing points per item or points per dollar. Additionally, FasTrax Solutions’ Integrated Loyalty makes it easy to participate in manufacturer loyalty programs.

If you sell tobacco products, you could be earning manufacturer incentive money through the Altria or RJ Reynolds Scan Data programs. Speak with your Altria and RJ Reynolds representatives if you aren’t currently participating in their programs.

Other companies will charge you a hefty percentage of your rebate to collect and transmit your sales data to the manufacturer on your behalf. With FasTrax Solutions’ Integrated Loyalty, you can track and send the data directly to the company yourself.

Don’t pay a third-party to access your sales data. Keep your entire rebate by using FasTrax Solutions Integrated Loyalty!

For example, If you’re participating in the Phillip Morris/UST Loyalty Program, FasTrax Solutions Integrated Loyalty has that covered as well. Sign up and reward your customers with exclusive Philip Morris loyalty rewards, including discounts on packs, cartons, and/or UST products. Automatically send the required data directly to Phillip Morris and collect your rebate!

FTx INTEGRATED LOYALTY PRIME FEATURES

Start earning additional tobacco manufacturer incentive revenue!
FasTrax Solutions has simplified the participation process in manufacturer programs by including the necessary reporting and sending features in our retail POS system.
Track and report sales data for participation in the Altria or RJ Reynolds Scan Data Programs.
Sign up and reward your loyalty customers with exclusive Philip Morris discounts.
No outside sources will have access to your data!
Stop paying a third party to submit your sales data to manufacturers for you. Keep your entire rebate!
Create your own loyalty campaign to drive sales and generate a loyal customer base!
Sign up a new customer in seconds by simply scanning their driver’s license. Their name, address, and license number will automatically populate in the POS.
Designate your loyalty campaign as Points Per Item, Dollars Per Item, or Manufacturer Funded.

FTx ENHANCED LOYALTY

FTX Enhanced Loyalty is a premium feature that lets you create as many customer loyalty campaigns as you want. It’s easy to sign up new loyalty customers in seconds. Simply scan a customer’s driver’s license with a 2D Barcode Scanner.

The customer’s first and last name, address, date of birth, and license number will automatically populate in the POS. A cashier can then add their phone number and e-mail address, as well as any notes.

You can create discounts for your loyal customers on groups of items or individual items. Choose whether points are accrued by items bought or dollars spent.

Designate specific items as eligible for earning points by whitelisting them or exclude specific items by blacklisting them. Blacklisting makes all items except those that are blacklisted eligible for earning points.

Strategically plan and schedule loyalty campaigns to start and stop automatically on the days you select or leave them open-ended. Designate campaigns to run only in specific stores or across your entire chain. You can even incentivize cash purchases by allowing your loyal customers to earn extra points for paying with cash!

You can decide whether points earned will automatically trigger a coupon at checkout or if they will continually accrue until they are redeemed at the customer’s discretion. Include the information you want printed on the loyalty coupons. Control your coupon expiration dates and set limits on your redemptions.

Use FasTrax Solutions’ robust reports to accurately manage your loyalty campaigns. Track your coupon redemptions to measure your success. Give your customers the rewards they want, and you’ll see a healthy return on your investment!

FTx ENHANCED LOYALTY PRIME FEATURES

Track and reward customer purchases for specific items or groups of items.
Create as many loyalty campaigns as you want.
Designate your loyalty campaign as Points Per Item, Dollars Per Item, or Manufacturer Funded.
Coupons can be reprinted by store associates if necessary and are designated for redemption by the specific loyalty customer.
In-depth reports help you meticulously track and manage your loyalty campaigns.
Easily sign up a new customer by simply scanning their driver’s license.
Schedule your loyalty campaign to start and end automatically based on the dates you select.
Whitelist items or groups of items that are eligible for earning points.
Whitelist items or groups of items that are eligible for discounts using loyalty reward coupons.
Blacklist items or groups of items, making them ineligible for earning points.
Create stealth coupons to be triggered when a customer purchases a similar product from a different brand.
You have total control over your loyalty coupons including the information printed on the coupon, expiration date, and the items that are eligible for discount. You can also limit the coupon redemption to once per sale.

FTx Cloud Loyalty

FasTrax Solutions’ Cloud Loyalty program turns your customers into brand ambassadors who are deeply engaged with your store and responsive to your promotions. This multi-tiered loyalty solution rewards your customers for signing up their friends and family.

Customers earn a percentage of points based on the spending of the people that sign up underneath them. With FasTrax Cloud Loyalty, your customers do the majority of your marketing for you through word-of-mouth referrals.

You determine the percentage of points that are awarded at each level. You also assign reward points to specific items you want to sell. Loyalty campaigns offer a great opportunity to introduce customers to your new products or entice them to purchase your slow-moving items.

Reduce your credit card fees by using FasTrax’s Cloud Loyalty to incentivize cash purchases. Reward your members with additional points for paying with cash and decrease the amount of credit card transaction fees you pay each month.

You will have access to a loyalty management dashboard in Control Center. Customize your business page by adding your company logo and a description of your business. Use the campaign tools to control how each customer earns and redeems points.

Set a conversion rate for points to dollars. Customers can choose when to convert their store points into dollars and redeem them on their next in-store purchase. In the future, we’ll be adding the option to redeem points for store or manufacturer coupons.

Your customers will also have access to tools on your business page where they can view their point accumulation for the store. They’ll also be able to review their past purchases and print receipts. They can select which promotions they want to participate in.

By offering exciting rewards, you increase customer enthusiasm and engagement, which in turn drives sales, and creates new loyalty members who return to your store time and again. Elevate your loyalty program to the next level. The sky’s the limit with FasTrax Solutions’ Cloud Loyalty!

FTx CLOUD LOYALTY PRIME FEATURES

Access and control your loyalty management solution from anywhere in the world!
Integrates with FasTraxPOS to give you a complete customer relations management solution.
Secure your loyalty information by limiting employee access. Assign permissions based on job specific user roles.
Access manufacturer discounts.
Includes a customizable business page with your logo and description of your business.
Create reward campaigns to promote the sales of specific products.
Incentivize cash purchases by offering additional rewards when customers pay with cash.
Set conversion rates from points to dollars, as well as times for reward redemptions.
Assign a percentage of points to be awarded to customers at each of the different tiers.
Customers can review past purchases and print receipts.

GENERATE MORE REVENUE WITH FTX LOYALTY SOLUTIONS!

Contact us using the form below for more information about activating FTX Enhanced Loyalty or Cloud Loyalty at your stores.