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POS, Digital Signage, Warehouse, loyalty, AdPro, Director, MSP, Reports, Time Theft, Hardware Pricing, Support

BAR & NIGHTCLUB

Bar & Nightclubs business and marketing solutions offered by FasTrax Solution. It will increase sales, prevent losses, implement wiser business decisions, and generate additional revenue.

Marketing Solutions for Bars & Nightclubs

Opening a bar isn’t easy and keeping it open can be a challenge. Cultivating patrons, nurturing outreach, and continuing to market are imperative, but few owners in the nightlife industry consistently and effectively foster these aspects in such a way that directly impacts revenue to grow their business. Your nightlife establishment needs to stand out from the rest, which means that you need business marketing solutions that reflect your bar or club’s distinctive brand. FasTrax Marketing Solutions has everything you will need to attract new customers and engage pre-existing ones. Keep your bar or nightclub more than one step ahead of the competition. Our marketing solutions are your answer to taking your business to the next level.  

Bar & Nightclub Business Solutions

To increase profitability and promote growth

Did you know that your guests’ first impression of your bar or nightclub occurs before they ever set foot in your establishment? More than 45% of the time, potential customers have already formed some kind of opinion about your business based on what you’ve presented online. This means that your marketing efforts must address your online presentation as well as your in-house one. Our marketing software provides all of the services you need to increase sales, prevent losses, implement wiser business decisions, and generate additional revenue. Our full suite of in-house advertisement solutions bundles every digital tool available on the market today for your benefit. Using our cutting-edge products, you can execute your business ideas and fulfill your business needs with ease. This comprehensive digital platform includes data-backed strategies and products that work. 

You want to attract more customers to your bar or nightclub and you want those customers to become your loyal patrons. Accomplishing the latter has everything to do with providing a memorable customer experience in your establishment. This is where digital technology comes in. The best solutions will hook your customers as soon as they spot your bar online, keep them joyfully engaged all the way through signing their check at the end of a great night, and interest them in returning to your establishment next weekend or tomorrow night. Are you doing everything you can to create a memorable customer experience? Elevate your establishment’s lounge options with a state-of-the-art point of sale system that is specifically geared to nightlife service and management. Our POS gives your team the technology to deliver efficient service while keeping costs under control so that in the end, both the staff and your customers will have a smooth, enjoyable experience. Go further than cutting-edge POS by adding Digital Signage to your décor. FasTrax Digital Signage solutions can transform your location into an interactive lounge experience where customers are easily informed of special cocktails, microbrew beers, and menu items that you’re promoting. You can add our customer-facing Uplift screen at the tables to enhance the digital interaction. Our Uplift program will alert your guests to discounts and deals on items that are relevant, or add-ons, to the order they’re about to place.  

Our POS System, which includes the Uplift, comes with a built-in Loyalty Rewards Program to keep your patrons coming back in order to act on time-sensitive deals and discounts. From start to finish, the customer’s experience at your bar or restaurant will be fully digitized with unique, eye-catching showcases that direct them to take advantage of the loyalty rewards program you’re offering. Our loyalty rewards program is as easy to use as a smartphone and enables you to send out push notifications alerting your loyal customer base to the latest deals, discounts, and incentives. Turn your waitstaff into sales superstars by equipping them with POS Uplift scripts that reinforce the digital promotional marketing campaign you sent out via the app. Engage customers with an incentive program, offer relevant products, generate additional revenue, and strategically stock your shelves, all while preventing loss with expiring goods.

See how you can do all this, and more, below!

Powerful & Simple FasTrax POS

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Bars and nightclubs can be community cornerstones that bring people together from all walks of life. Whether your establishment is a friendly dive bar or a cocktail-attire nightclub, you known that what gives your business its charm and appeal is a special combination of factors, the most important of which is providing a smooth ordering customer service experience from start to finish. One factor that plays a huge role in making sure you’re running as smoothly as possible is your point of sale system. Software that is difficult to use, glitchy, or lacking in inventory or reporting functionality can severely hamper an otherwise finely-tuned operation. At the same time, you want a system that has a nice aesthetic and modern, easy-to-use interface. The FasTrax POS system is streamlined, intuitive, and best of all, comes with scripted pop-ups that your cocktail waitresses, waitstaff, and bartenders can read to guests, alerting them to deals, discounts, and even freebies should they want to add-on to their order. This feature is our Uplift and the triggering “win” or “lose” format will psychologically encourage your employees to strive to make additional sales. The gamified aspect of this feature with strike healthy competition into the hearts of your personnel!

The POS system also includes permission-controlled buttons, easy age-verification capabilities, and a built-in time clock with a biometric fingerprint scanner, and when you get FasTrax POS the features will not end there. This solution comes with a fully-customizable touch screen interface, which guarantees ease and fun when training new personnel from hosts & hostesses to bartenders to table waitstaff.  

When you choose FasTrax POS, you’re choosing success. Our point of sale system is fully-customizable, which is the reason that it’s the leading software solution in the nightlife industry. Using FasTrax, you will have the ability to make changes at any time, whether it’s an on-the-fly price change or last-minute buydown change, because our live data flow will keep you informed of spot trends, queue item transfers—if you have multiple locations—and provide instant access to your kitchen’s inventory and transactions from anywhere, and so much more at the touch of your fingertips!

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Engaging & Educational Digital Signage

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Craft an engaging customer experience with live social media, sports, and promotions. Create and manage web-based digital menus. Upload unlimited HD images, videos, and graphics to your displays. Schedule happy hour promotions, event announcements, and featured menu items that appear and rotate on the days and times you choose. Showcase you guests’ recent reviews as well as your business’ overall ratings on your digital signage to encourage more guests to write positive reviews as well, which will contribute to the continued growth of your business. FasTrax Digital Signage for the nightlife industry generates a trendy, modern atmosphere that will enhance your guests’ in-house experience. With the FasTrax Digital Signage solutions, not only can you change your signage displays with the click of a button to increase customer engagement and incentivize ordering, but you’ll also be better equipped to effectively brand your unique bar or nightclub.

In-store digital signage also educates your guests to new food and beverage menu items, time-sensitive deals, and brand messaging all while capturing their attention and driving sales. You will have the control to update one or multiple signs, pre-schedule your highest margin items to auto-play at the peak hours of traffic, and initiate a connected relationship with your customers that will lead to long-term loyalty. Our software is cloud-based so you never lose your work as you design ads and make changes.

With FasTrax Digital Signage, we offer design training, or you could select a pre-made campaign from our template database of over 1,000 designs! Our proprietary design software, AdPro, makes it easy for the user to edit templates, design original displays, and make changes. You can even schedule promotions and advertisements weeks, months, or even years in advance. Simply design, save, schedule, and forget about it!

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Premium Loyalty Solutions

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Get an edge over the competition with your own loyalty rewards program. Loyal customers spend more money, period. FasTrax Enhanced Loyalty is an affordable customer retention program that can be easily customized for your business. Our program is loaded with benefits for both your bar or nightclub and your guests, whether you run points incentives that are visit-based, spending-based, or item-based. Create hundreds of customer loyalty campaigns and easily sign up customers with a simple scan of a driver’s license! You can create discounts on groups of items or individual items and choose whether the customer will earn based on quantity purchased or dollars spent. You choose how they earn, what they can earn on, and how they redeem. Strategically plan and schedule loyalty campaigns to start and stop automatically on the days you select, or leave your promotions open-ended to run constantly. With our fully-customizable loyalty program, you are in the driver’s seat.

FasTrax Premium Loyalty solutions supplies you with access to in-depth reports, which will help you track and manage your loyalty campaigns. You will be able to reward patrons for purchasing food and drink items, offer line-bypass at the door to members, encourage extra purchases like bottle service and coat check, send your patrons personalized SMS texts, push notifications, and emails to thank them for visiting, encourage repeat visits through points and coupons, and give members a special reloadable “card” via our app that allows them to pre-pay or put money on a friends “card” as a gift, and best of all, it’s easy to measure campaign success with our straightforward reporting.

Stay ahead of your competitors with FasTrax Premium Loyalty Solutions, the rewards program that out-performs every other program on the market today. You can even set up incentive points that your patrons can earn whenever they post about your business on social media. When your guests share on social media and interact with your site, their familiarity with your brand will increase and soon every customer will become a virtual brand ambassador for your bar or club. This is a great way to show them that they matter to you in a way that goes beyond points and discounts

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Important Features of the FasTrax Suite of Marketing Solutions for Bars & Nightclubs

FasTrax Solutions offers you a full suite of business solutions to help you turn first-time customers into regulars that keep coming back for life. FasTrax developers and strategists know the nightlife industry and our innovative POS, Digital Signage, and Loyalty Rewards Program reflect that our products are leading the market with up-to-the-minute technology updates to keep your establishment ahead of the competition.  

We’ve laid out just a few of our best bar and nightclub solutions for you. If that wasn’t enough to convince you, take a look at some of our most praised features:

  • pos logo
  • digital signage
  • loyalty logo
  • Msp Logo

Pos Logo

Track which cocktails are selling better and monitor your inventory down to the ingredient level so you know when it’s time to restock your top selling liquors and garnishes
Easily process even the most complicated drink orders, tailor your menu, and enable any number of drink add-ons or modifiers
Schedule, track, measure, and empower your personnel with staff management & scheduling modules
Capture customer contact information such as mobile numbers and email addresses when they pay which you can use for direct marketing later
Display happy hour items, new cocktails, best-selling beers, and much more with eye-catching rotating signage that helps you make sales
Honor your patron of the month, bartender of the month, and your contest winners by displaying their name, photo, and what they’ve won to encourage your customers to participate in the next incentive
Manage displays from your home or office PC, or anywhere on a tablet or smartphone
Provide liquor facts, bartending videos, and even social media feeds to entertain your customers while they relax in your lounge

loyality logo

Reward customers with a straightforward points-earning system that never feels like a hassle
Create your own promotional campaigns and offer deals, discounts, and freebies to drive sales and generate a loyal customer base
Designate your loyalty campaign as Points Per Item or Dollars Per Item, you always remain in charge of your promotions
Whitelist cocktails, beers, or even merchandise that are eligible for earning points, and blacklist items that aren’t

Uplift Logo

Make it simple for your personnel and managers to upsell new menu beverages and older foodstuffs that are about to expire with scripted pop-up bubbles on the POS
Create fun and friendly competition among your sales staff with gamified upsell opportunities wherein employees can indicate on the POS screen whether they “won” or “lost” the upsell, then reward your winners as you see fit
Assign commission values that your employees can earn for successfully upselling drinks and even merchandise if you sell drinkware, shirts, and hats with your bar or nightclub’s brand on them
Experiment with forced modifiers to incentivize upselling among your employees, track which promotions are successful, and generate maximum ROI

Software alerts FasTrax if your computer gets a virus or your hard drive is about to crash, so that we can fix the problem before you even know about it
Every 15 minutes, our backup and disaster recovery, or BDR, solution takes a snapshot of your server and stores it off-site for fast access recovery should your system fail
Network outages will never limit your ability to do business if FasTrax network failover with Verizon is in place
FasTrax experienced technical analysts guard your server, hard drive, and system against crashes and other potential problems 24/7

FasTrax Offers a Wide Range of Bar & Nightclub Industry Solutions

The FasTrax Suite of nightlife industry marketing solutions doesn’t end here. With multiple offerings under one company, you won’t need to contact several automated 1-800 numbers to have your questions and concerns about the services you’ve signed up for answered. The FasTrax LifeLine team has extensive knowledge of all of the products and services we offer and are ready to answer any questions you may have.

Browse the rest of our website to see all we have to offer, including:

Not convinced yet?

Check out our weekly training webinars to see firsthand how each of our marketing solutions works for the Bar & Nightclub industry.  

Find out how FasTrax can help your business grow!

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TESTIMONIALS

  • We’re pretty much all in with whatever FasTrax Solutions develops. We have 73 stores and we’ve used nearly every FasTrax Solution there is from FasTraxPOS to Warehouse to Uplifts to their Digital Signage. That’s the trust level we have with FasTrax. We’re very happy with everything their software has to offer

  • FasTrax Solutions has been an integral part of our business for the last 10+ years. I have tested and researched hundreds of POS systems. FasTraxPOS is the easiest system I've ever used! We save countless hours and dollars on training. Our employees love using the system. I've even had a competitor call to see what we're using.

  • What used to take 3 to 4 employees an average of 12 hours per day to count each store (we have 4) now only takes 3 employees an average of 4-5 hours with Fastrax, and with much better accuracy, utilizing 3 handheld wireless scanners with the FastraxPOS software... their software is reliable and efficient.