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POS, Digital Signage, Warehouse, loyalty, AdPro, Director, MSP, Reports, Time Theft, Hardware Pricing, Support

BEAUTY SHOPS

FasTrax Solutions offers marketing and business solutions to Beauty Shops. Start operating your Beauty Shops more efficiently with our cloud-based marketing solutions.

Marketing Solutions for Beauty Shops

Are you looking for hair and nail salon marketing strategies to grow your client base and expand your business? No matter how reputable your hairdressers, nail technicians, and aestheticians are, until you effectively get the word out about the services offered at your beauty shop and fill every chair in your salon, it won’t matter how talented your personnel are. FasTrax exists to help salon owners grow and succeed. We’ve designed our products to be as comprehensive and simple as possible for busy entrepreneurs. FasTrax offers innovative marketing tactics that will help you acquire and retain clients, and our digital solutions make it a breeze to capture client information and contact them for marketing purposes. Start operating your beauty shop more efficiently today with our cloud-based marketing products. FasTrax is your answer to taking your beauty shop to the next level by saving you time and money.    

Beauty Shop Business Solutions

To increase profitability and promote growth

FasTrax Solutions provides all of the services you need to increase sales, prevent losses, implement wiser business decisions, and generate additional revenue. Our full suite of salon marketing solutions bundles every digital tool available on the market today for your benefit. Bring in new clients, make them happy, and watch them become regulars, all with the help of digital marketing tools built into your salon. Send customized, personalized email and text messages on a programmed schedule to grab your clients’ attention and incentivize appointment booking. Fill in slow days and last-minute openings. Reward clients for customer referrals, and send out requests to your clients asking for reviews of their recent appointment. Using our cutting-edge products, you can execute your beauty shop advertising ideas and revenue strategies to fulfill your business needs with ease. This comprehensive digital platform includes data-backed strategies and products that work.

Client relationship management is the most important aspect of running a successful salon. Our salon POS system allows you to track clients, create promotions, manage a loyalty points system, and generate digital coupons. Fast and simple beauty shop POS with powerful processing promotes a positive salon experience for your cleints. Go even further by adding Digital Signage to your salon’s décor. FasTrax Digital Signage solutions can transform your beauty shop into an interactive salon experience where clients are easily informed of the special deals, discounts, and even freebies that you’re promoting. You can add our customer-facing Uplift screen at the checkout counter to enhance the digital interaction and increase the chances of your clients deciding to buy additional hair products at the last minute. Our Uplift program will alert your clients to discounts and deals on products that are relevant, or add-ons, to services they’re about to purchase. Encouraging extra sales throughout the checkout experience is a great way to increase revenue.

Our POS System, which includes the Uplift, comes with a built-in Loyalty Rewards Program to keep your client coming back to your salon. Sell more of the products and services your clients love. Make smarter decisions, and grow your business with ease using our point of sale system that is designed to support your marketing efforts. Turn your stylists into sales superstars by equipping them with POS Uplift scripts that reinforce the digital promotional marketing campaign you sent out via the app. Engage clients with an incentive program, offer relevant products, generate additional revenue, and strategically stock your shelves, all while preventing loss.

See how you can do all this, and more, below!  

Powerful & Simple FasTrax POS

Pos Logo

Hair and nail salons require specialized point of sale systems because these businesses do a lot more than merely book appointments and sell services. Since hairdressers, beauticians, aestheticians, manicurists, and massage therapists provide highly specialized services that go beyond standard retail, salons need POS systems with robust scheduling tools in order to book appointments and schedule staff. Salon-specific POS will also include commissions tracking, mobile invoicing with automated text and email reminders, pre-payment and pre-authorization capabilities, and much more while at the same time collecting customer data in an in-depth and personal way.

Easily launch integrated, personalized campaigns that will increase conversions, build loyalty, and maximize ROI. FasTrax empowers business owners to control their competitive advantage by easily launching personalized promotional campaigns that quickly identify cross-channel opportunities to drive value, such as discounting nail treatments as an add-on service for every cut & color. Our software enables salon owners to increase their retention rates with customized omnichannel marketing that increases the customer lifetime value at their beauty shop. FasTrax will also help you leverage real-time consumer profile data, build data-driven promotional campaigns, and deliver personalized content at targeted customer groups.

FasTrax POS is streamlined, tech-forward, and integrates the additional features Uplift and Enhanced Loyalty. Our software is loaded with capabilities like employee management, inventory tracking, and automated sales reports. Every solution we offer serves as a CRM tool—save credit card information, compile your customers’ important information in a centralized directory, and send customer digital receipts. The digital Uplift feature, which prompts your stylists to upsell services and products, is truly user-friendly and the pop-up scripts will equip them with the right phrases to sell additional products and promote items that might not be selling themselves. When you choose FasTrax POS, you’re choosing freedom. Our point of sale system is fully-customizable, which is the reason that it’s the leading software solution in the beauty industry. Using FasTrax, you will have the ability to make changes at any time, whether it’s an on-the-fly price change or last-minute buydown change, because our live data flow will keep you informed of spot trends and so much more at the touch of your fingertips!

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Engaging & Educational Digital Signage

digital signage

Take your beauty shop to the next level with digital signage. For small businesses, incorporating new technology can make a big difference. Digital signage allows you to upgrade your traditional signs and posters into the multi-media sphere. You can display salon photos, videos, time-lapse haircuts, and so much more. Updating your content regularly and remotely is simple and you’ll never again have to deal with any expensive printing costs. Depending on where you position your screens, you can use digital signage to communicate with potential customers who haven’t even set foot in your beauty shop yet, just face the screens towards the storefront where passersby will see them. More uses for digital signage in your beauty shop include sharing information such as time-sensitive deals, coming holiday specials, and adjusted salon hours. Celebrate your customers and staff with birthday wishes and other personal milestones. You can even display your salon’s social media feeds, customer testimonials, and favored reviews your clients have posted online. You can pre-schedule your messages and other notifications to play on specific dates, set recurring schedules, and even run specials with an expiration date.

In-store digital signage alerts and motivates your clients to try new styles, act on time-sensitive deals, and engage with brand messaging, all while capturing their attention and driving sales. Displaying dynamic graphics and animation will draw your clients’ eyes and if you implement rotating digital advertisements with multiple promotions and slides, you will be able to generate more sales than ever before. Our software is cloud-based so you never lose your work as you design ads and make changes. You can create your promotional campaigns wherever there is an internet connection.

With FasTrax Digital Signage, you can easily and quickly create live and engaging content layouts. Using the drag-and-drop widgets on our pre-designed templates, you can add media slideshows, videos, social media streams, custom scrolling text, website integrations, and more! Our proprietary design software, AdPro, makes it easy for the user to edit templates, design original displays, and make changes. You can even schedule promotions and advertisements weeks, months, or even years in advance. Simply design, save, schedule, and forget about it!

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Premium Loyalty Solutions

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There are many reasons for beauty shop owners to offer their clients a loyalty rewards program. Engaging clients, growing customer retention, and increasing revenue are just the beginning. FasTrax Enhanced Loyalty is a cut above the rest because it helps you achieve your primary goals first—acquiring customer contact information, increasing the number of repeat clients and their frequency of visits, raising your customers’ average expenditure size per visit, and growing your retail sales numbers. Our loyalty program is loaded with benefits for both your salon and your customers. Create hundreds of customer loyalty campaigns and easily sign up clients with a simple scan of a driver’s license! You can create discounts on groups of services such as cuts, colors, manicures, and shoulder massages, or bundle individual products like hairspray, nail polish, and lotion. You choose whether the client will earn points based on quantity purchased or dollars spent. You choose how they earn, what they can earn on, and how they redeem. Strategically plan and schedule loyalty campaigns to start and stop automatically on the days you select, or leave your promotions open-ended to run constantly. With our fully-customizable loyalty program, you are in the driver’s seat.

Sitting at the heart of every loyalty program, underneath the coupons and freebies, lies a trove of email addresses, phone numbers, and purchase history records. And while clients are busy trying to get a discount for their next service, retailers are focused on scooping up all that customer data, analyzing it, and using it to hone a strategy to get customers to shop again—just one more time. Of course, the goal isn’t really to get clients to come back once. The goal is to create a connection so strong that clients want to keep purchasing services at your salon. As a result, loyalty programs are being used more and more to build connections with stylists beyond data collection. Our loyalty rewards program is your bridge from data to relationship. 

FasTrax Premium Loyalty solutions supplies you with access to in-depth reports, which will help you track and manage your loyalty campaigns. You will be able to track and monitor coupon redemptions to measure campaign success. All of this will equip you with the right information you need to give your clients the rewards they want and the rewards they earned!

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Important Features of the FasTrax Suite of Marketing Solutions for Beauty Shops

FasTrax Solutions offers you a full suite of beauty shop marketing solutions to help you sell salon services and hair products. Our POS system incentivizes sales, our digital signage alerts shoppers and passersby to great deals, and our loyalty rewards program turns one-time shoppers into repeat customers for life. The FasTrax developers and strategists know the beauty industry, and our innovative POS, Digital Signage, and Loyalty Rewards Program reflect that our products are leading the market with up-to-the-minute technology updates that will keep you ahead of the competition.  

We’ve laid out just a few of our best beauty shop solutions for you. If that wasn’t enough to convince you, take a look at some of our most praised features:

  • pos logo
  • digital signage
  • loyalty logo

Pos Logo

Appointment management for both walk-in customers and scheduled appointments for all your services with an easy-to-use interface
Includes a customer database so all of your client information is organized with appointments, notes, preferences, and even photos of every hair cut they’ve received
Easier walk-in accommodations enable you to quickly find available hairstylists to take brand-new customers who haven’t called ahead to book
Employee management made easy with detailed labor reports and commissions tracking
Alert customers to value-added salon services and products they might have overlooked
Project styling tips, celebrity trivia, and photos of your recently made-over clients
Create an immersive salon experience with rotating and animated digital signage
Manage displays from your home or office PC, or anywhere on a tablet or smartphone

loyality logo

Create your own salon-specific promotional campaigns and offer deals, discounts, and freebies to drive sales and generate a loyal client base
Designate your loyalty campaign as Points Per Item or Dollars Per Item, you always remain in charge of your promotions
Reward a variety of client actions such as tagging your beauty shop on social media for a set amount of loyalty points
Whitelist hair products and other merchandise items that are eligible for earning points, and blacklist those that aren’t

FasTrax Offers a Wide Range of Beauty Shop Industry Solutions

The FasTrax Suite for beauty industry marketing solutions doesn’t end here. With multiple offerings under one company, you won’t need to contact several automated 1-800 numbers to have your questions and concerns about the services you’ve signed up for answered. The FasTrax LifeLine team has extensive knowledge of all of the products and services we offer and are ready to answer any questions you may have.

Browse the rest of our website to see all we have to offer, including:

Not convinced yet?

Check out our (weekly training webinars) **Link to webinars page** to see firsthand how each of our marketing solutions works for the Beauty Shop industry.

Find out how FasTrax can help your business grow!

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TESTIMONIALS

  • We’re pretty much all in with whatever FasTrax Solutions develops. We have 73 stores and we’ve used nearly every FasTrax Solution there is from FasTraxPOS to Warehouse to Uplifts to their Digital Signage. That’s the trust level we have with FasTrax. We’re very happy with everything their software has to offer

  • FasTrax Solutions has been an integral part of our business for the last 10+ years. I have tested and researched hundreds of POS systems. FasTraxPOS is the easiest system I've ever used! We save countless hours and dollars on training. Our employees love using the system. I've even had a competitor call to see what we're using.

  • What used to take 3 to 4 employees an average of 12 hours per day to count each store (we have 4) now only takes 3 employees an average of 4-5 hours with Fastrax, and with much better accuracy, utilizing 3 handheld wireless scanners with the FastraxPOS software... their software is reliable and efficient.