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POS, Digital Signage, Warehouse, loyalty, AdPro, Director, MSP, Reports, Time Theft, Hardware Pricing, Support

CLOTHING RETAILERS

Using business and marketing solutions for Clothing retailers by FasTrax Solutions you can execute your clothing store ideas and revenue strategies to fulfill your business needs with ease.

Marketing Solutions for Clothing Retailers

The apparel industry has been facing some seismic shifts. For one, consumers are spending less and less on clothing. The market has decreased significantly over the past four decades because consumers have been spending their money on travel, technology, eating out, and other leisurely, experiential activities. Complicating matters, people nowadays are glued to their smartphones and would rather browse, and also buy, online. With apparel sales shifting online, decreased foot traffic is a top challenge for clothing retailers. If you want your clothing retail store to stay relevant and be successful, you’re going to need marketing solutions that attract customers into your store and keep them coming back. FasTrax Marketing Solutions make it a breeze to streamline your checkout with advanced technology that tracks your inventory as well as your suppliers. With the ability to capture customer information, contacting your loyal shoppers for marketing purposes has never been easier. Start operating your apparel business more efficiently today with our marketing solutions. FasTrax is your answer to taking your clothing store to the next level by saving you time and money.    

Clothing Retail Store Business Solutions

To increase profitability and promote growth

FasTrax Solutions provides all of the services you need to increase sales, prevent losses, implement wiser business decisions, and generate additional revenue. Our full suite of apparel marketing solutions bundles every digital tool available on the market today for your benefit. Using our cutting-edge products, you can execute your clothing store ideas and revenue strategies to fulfill your business needs with ease. This comprehensive digital platform includes data-backed strategies and products that work.

Customer relationship management is the most important aspect of running a successful clothing store. Retailers thrive on loyal customers. It is crucial for any clothing store to maintain a good relationship with all customers. Our clothing retailer POS system allows you to track customers, create promotions, manage a loyalty points system, and generate digital coupons. Fast and simple clothing shop POS with powerful processing eliminates stressful lines and enhances a positive shopping experience for your customers. Go even further by adding Digital Signage to your retail store’s décor. FasTrax Digital Signage solutions can transform your store into an interactive shopping experience where customers are easily informed of the special deals, discounts, and even freebies that you’re promoting. You can add our customer-facing Uplift screen at the checkout counter to enhance the digital interaction and increase the chances of your customers deciding to buy even more products at the last minute. Our Uplift program will alert your customers to discounts and deals on items that are relevant, or add-ons, to products they’re about to purchase, like accessories that match the apparel they just bought. Encouraging additional sales throughout the checkout experience is a great way to increase revenue.

Our POS System, which includes the Uplift, comes with a built-in Loyalty Rewards Program to keep your customers coming back to your clothing store because they are eager to act on time-sensitive deals and discounts. Sell more of the products and services your customers love. Make smarter decisions, and grow your business with ease using our point of sale system that is designed to support your marketing efforts. Turn your sales personnel into sales superstars by equipping them with POS Uplift scripts that reinforce the digital promotional marketing campaign you sent out via the app. Engage customers with an incentive program, offer relevant products, generate additional revenue, and strategically stock your shelves, all while preventing loss with expiring goods.

See how you can do all this, and more, below!  

Powerful & Simple FasTrax POS

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Turn more shoppers into loyal regulars no matter what your customers are looking for—apparel, accessories, shoes, or makeup. The FasTrax point of sale system helps you become the one-stop-shop every clothing store owner needs. Our system is streamlined, intuitive, and comes with a built-in marketing solution with scripted incentives that pop up at checkout. This digital Uplift feature, which prompts your sales personnel to upsell products, is truly user-friendly and the pop-up scripts will equip your employees with the right phrases to sell additional products and promote items that might not be selling themselves. The helpful “win” or “lose” format will encourage your employees to strive to make last-minute sales at checkout because they too will earn points. This gamified format will incentivize your employees to always be “winners” at checkout. Your sales personnel can keep their eye on the leaderboard, which tracks all employee spiffs and incentives that will be put into their paycheck. Stimulating healthy competition will directly impact your store’s revenue in a positive way. When employees strive to win 1st, 2nd, and 3rd place prizes for being top-sellers, everyone wins. Our system makes tracking spiffs simple and straightforward and with the FasTrax POS and Uplift, if you can think of it, we can create it! 

The POS system also includes permission-controlled buttons, easy age-verification capabilities, and a built-in time clock with a biometric fingerprint scanner, and when you get FasTrax POS the features will not end there. This solution comes with a fully-customizable touch screen interface, which guarantees ease and fun when training new sales personnel and cashiers.  

Powerful retailer inventory management is only the beginning of our point of sale system. Put your stock management on autopilot with our POS that makes it easy to sell anything you want. When you choose FasTrax POS, you’re choosing freedom. Our point of sale system is fully-customizable, which is the reason that it’s the leading software solution in the clothing retail industry. Using FasTrax, you will have the ability to make changes at any time, whether it’s an on-the-fly price change or last-minute buydown change, because our live data flow will keep you informed of spot trends and so much more at the touch of your fingertips!

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Engaging & Educational Digital Signage

digital signage

Although online e-commerce sites may be growing more quickly than offline, traditional retail isn’t going away. Brick and mortar stores are still where US internet users are most likely to complete a clothing purchase. Even as e-store direct-to-consumer businesses take off, consumers still want to be able to touch, feel, and try on clothes, making the traditional department store a still-valuable sales channel that helps build or strengthen a connection between the customer and the label. For this reason, many retailers are incorporating digital technology to add to the “wow” factor of the in-store retail shopping experience. Digital Signage can be used to improve the way you market and communicate with your customers as soon as they set foot in your store. When deployed, you can edit and update your digital screens from any computer and any time. You can pre-schedule your messages and other notifications to play on specific dates, set recurring schedules, and even run specials with an expiration date.

In-store digital signage alerts and motivates your customers to try new styles, act on time-sensitive deals, and engage with brand messaging, all while capturing their attention and driving sales. Displaying dynamic graphics and animation will draw your customers’ eyes and if you implement rotating digital advertisements with multiple promotions and slides, you will be able to generate more sales than ever before. Our software is cloud-based so you never lose your work as you design ads and make changes. You can create your promotional campaigns wherever there is an internet connection and the best part is that you’ll never spend another penny on printing costs or another second waiting for shipping to arrive like you used to when using those old, antiquated printed signs. If your digital flier accidentally goes live onto screens with a typo, no big deal, change it on the spot from wherever you are! It’s so much easier than getting on the phone and haggling with the printer.

With FasTrax Digital Signage, you can easily and quickly create live and engaging content layouts. Using the drag-and-drop widgets on our pre-designed templates, you can add media slideshows, videos, social media streams, custom scrolling text, website integrations, and more! Our proprietary design software, AdPro, makes it easy for the user to edit templates, design original displays, and make changes. You can even schedule promotions and advertisements weeks, months, or even years in advance. Simply design, save, schedule, and forget about it!

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Premium Loyalty Solutions

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In today’s retail landscape, the fight for customers is fiercer than ever. Loyalty programs may be the oldest marketing trick in the book, but they remain one of the most effective for getting consumers to stick with a company. Companies in industries from books to beauty products offer alluring perks and rewards for loyal customers, and if you implement the right loyalty rewards program at your clothing store, you can easily secure a health ROI for your efforts. The FasTrax Enhanced Loyalty program is loaded with benefits for both your retail business and your customers. Create hundreds of customer loyalty campaigns and easily sign up customers with a simple scan of a driver’s license! You can create discounts on groups of items or individual items and choose whether the customer will earn based on quantity purchased or dollars spent. You choose how they earn, what they can earn on, and how they redeem. Strategically plan and schedule loyalty campaigns to start and stop automatically on the days you select, or leave your promotions open-ended to run constantly. With our fully-customizable loyalty program, you are in the driver’s seat.

FasTrax Premium Loyalty solutions supplies you with access to in-depth reports, which will help you track and manage your loyalty campaigns. You will be able to track and monitor coupon redemptions to measure campaign success. All of this will equip you with the right information you need to give your customers the rewards they want and the rewards they earned!

Sitting at the heart of every loyalty program, underneath the coupons and freebies, lies a trove of email addresses, phone numbers, and purchase history records. And while shoppers are busy trying to get a promotion for their next purchase, retailers are focused on scooping up all that customer data, analyzing it, and using it to hone a strategy to get customers to shop again—just one more time. Of course, the goal isn’t really to get shoppers to come back once. The goal is to create a connection so strong that customers want to keep giving up their business. As a result, loyalty programs are being used more and more to build connections with retailers beyond data collection. FasTrax Premium Loyalty is your bridge from data to relationship. 

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Important Features of the FasTrax Suite of Marketing Solutions for Clothing Retailers

FasTrax Solutions offers you a full suite of business solutions to help you sell apparel, accessories, shoes, makeup, and other merchandise. Our POS system incentivizes sales, our digital signage alerts shoppers and passersby to great deals, and our loyalty rewards program turns one-time shoppers into repeat customers for life. The FasTrax developers and strategists know the apparel industry, and our innovative POS, Digital Signage, and Loyalty Rewards Program reflect that our products are leading the market with up-to-the-minute technology updates that will keep you ahead of the competition.  

We’ve laid out just a few of our best clothing store solutions for you. If that wasn’t enough to convince you, take a look at some of our most praised features:

  • pos logo
  • digital signage
  • loyalty logo

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See inventory details across all your channels, view items in the same family across different attributes with customizable, multi-dimensional grids with our fully comprehensive inventory management
Build engagement with our promotion features that enable you to integrate with any loyalty program for increased sales
Grow profitability by gathering custom data and use our reports to make strategic and profitable decisions
Whether you are expanding to multiple stores or adding e-commerce, our POS is designed for growth
Alert customers to value-added products and merchandise they might have overlooked
Project fashion tips, celebrity trivia, and photos of your recently made-over customers
Create an immersive in-store experience with rotating and animated digital signage
Manage displays from your home or office PC, or anywhere on a tablet or smartphone

loyality logo

Create your own fashion promotional campaigns and offer deals, discounts, and freebies to drive sales and generate a loyal customer base
Designate your loyalty campaign as Points Per Item or Dollars Per Item, you always remain in charge of your promotions
Reward a variety of customer actions such as tagging your clothing store on social media for a set amount of loyalty points
Whitelist apparel items or groups of products that are eligible for earning points, and blacklist those that aren’t

Uplift Logo

Make it simple for sales personnel to upsell new merchandise and clearance items that haven’t been moving with scripted pop-up bubbles on the POS
Create fun and friendly competition among your sales personnel with gamified upsell opportunities wherein employees can indicate on the POS screen whether they “won” or “lost” the upsell, then reward your winners as you see fit
Assign commission values that your sales staff can earn for successfully upselling merchandise
Experiment with forced modifiers to incentivize upselling among your employees, track which promotions are successful, and generate maximum ROI

FasTrax Offers a Wide Range of Apparel Industry Solutions

The FasTrax Suite for retailer industry marketing solutions doesn’t end here. With multiple offerings under one company, you won’t need to contact several automated 1-800 numbers to have your questions and concerns about the services you’ve signed up for answered. The FasTrax LifeLine team has extensive knowledge of all of the products and services we offer and are ready to answer any questions you may have.

Browse the rest of our website to see all we have to offer, including:

Not convinced yet?

Check out our weekly training webinars to see firsthand how each of our marketing solutions works for the Clothing Retailer industry.

Find out how FasTrax can help your business grow!

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TESTIMONIALS

  • We’re pretty much all in with whatever FasTrax Solutions develops. We have 73 stores and we’ve used nearly every FasTrax Solution there is from FasTraxPOS to Warehouse to Uplifts to their Digital Signage. That’s the trust level we have with FasTrax. We’re very happy with everything their software has to offer

  • FasTrax Solutions has been an integral part of our business for the last 10+ years. I have tested and researched hundreds of POS systems. FasTraxPOS is the easiest system I've ever used! We save countless hours and dollars on training. Our employees love using the system. I've even had a competitor call to see what we're using.

  • What used to take 3 to 4 employees an average of 12 hours per day to count each store (we have 4) now only takes 3 employees an average of 4-5 hours with Fastrax, and with much better accuracy, utilizing 3 handheld wireless scanners with the FastraxPOS software... their software is reliable and efficient.