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POS, Digital Signage, Warehouse, loyalty, AdPro, Director, MSP, Reports, Time Theft, Hardware Pricing, Support

COFFEE SHOPS

Marketing and business solutions for Coffee shops by FasTrax Solutions includes everything your coffee shop needs to attract new customers and engage pre-existing ones.

Marketing Solutions for Coffee Shops

In the U.S. alone, almost 70% of people drink at least two cups of coffee a day. With such a huge amount of coffee drinkers, opening a coffee shop is a smart business venture. But you’re not the only one who has jumped on the bandwagon. Your coffee shop needs to stand out from the rest, which means that you need business marketing solutions that reflect your distinctive brand. FasTrax Marketing Solutions has everything your coffee shop needs to attract new customers and engage pre-existing ones. Keep your coffee shop more than one step ahead of the competition. Our marketing solutions are your answer to taking your coffee shop to the next level.  

Coffee Shop Business Solutions

To increase profitability and promote growth

Create a high-quality in-house coffee shop experience for your customers with FasTrax Solutions. Our marketing software provides all of the services you need to increase sales, prevent losses, implement wiser business decisions, and generate additional revenue. Our full suite of in-house advertisement solutions bundles every digital tool available on the market today for your benefit. Using our cutting-edge products, you can execute your business ideas and fulfill your business needs with ease. This comprehensive digital platform includes data-backed strategies and products that work. 

Are you doing everything you can to create a memorable customer experience in your coffee shop? As a coffee shop owner, you’re always looking for ways to engage your customers to increase loyalty and inspire repeat visits. The incredible rise of technology in consumers hands makes it hard to cut through and create engagement, unless you have innovative software in place. The right technology can boost your efforts to manage your coffee shop and keep your customers—as well as your employees—happy. Elevate your establishment’s lounge options to an artform with a state-of-the-art point of sale system that is specifically geared to coffee shop service and management. Our POS gives your team the technology to deliver efficient service while keeping costs under control so that in the end, both the staff and your customers will have a smooth, enjoyable experience. Go further than cutting-edge POS by adding Digital Signage to your coffee shop décor. FasTrax Digital Signage solutions can transform your coffee house into an interactive lounge experience where customers are easily informed of special lattes, espressos, and desserts that you’re promoting. You can add our customer-facing Uplift screen at the checkout register to enhance the digital interaction. Our Uplift program will alert your customers to discounts and deals on items that are relevant, or add-ons, to the order they’re about to purchase.  

Our POS System, which includes the Uplift, comes with a built-in Loyalty Rewards Program to keep your customers coming back to your coffee shop in order to act on time-sensitive deals and discounts. From start to finish, the customer’s experience at your coffee shop will be fully digitized with unique, eye-catching showcases that direct them to take advantage of the loyalty rewards program you’re offering. Our loyalty rewards program is as easy to use as a smartphone and enables you to send out push notifications alerting your loyal customer base to the latest deals, discounts, and incentives. Turn your baristas into sales superstars by equipping them with POS Uplift scripts that reinforce the digital promotional marketing campaign you sent out via the app. Engage customers with an incentive program, offer relevant products, generate additional revenue, and strategically stock your shelves, all while preventing loss with expiring goods.

See how you can do all this, and more, below!  

Powerful & Simple FasTrax POS

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There are few retail or food service industries more fast-moving than your local coffee shop. The name of the game for most coffee shops is speed. Quick turnover is essential for maximizing your profits and also keeping your on-the-go customers happy. One factor that plays a huge role in making sure you’re running as smoothly as possible is your point of sale system. Software that is difficult to use, glitchy, or lacking in inventory or reporting functionality can severely hamper an otherwise finely-tuned operation. At the same time, you want a system that has a nice aesthetic and modern, easy-to-use interface. The FasTrax POS system is streamlined, intuitive, and best of all, comes with scripted pop-ups that your baristas can read to customers, alerting them to deals, discounts, and even freebies should they want to add-on to their order. This feature is our Uplift and the triggering “win” or “lose” format will psychologically encourage your employees to strive to make additional sales at checkout. Everyone wants to be a winner and with Uplift it isn’t hard for your employees to be exactly that. The gamified aspect of this feature with strike healthy competition into the hearts of your baristas. They can even keep their eye on the leaderboard, which tracks all employee spiffs and incentives that will be put into their paycheck. Our system makes tracking spiffs simple and straightforward and with the FasTrax POS and Uplift, if you can think of it, we can create it! 

The POS system also includes permission-controlled buttons, easy age-verification capabilities should your coffee house sell beer in the evenings, and a built-in time clock with a biometric fingerprint scanner, and when you get FasTrax POS the features will not end there. This solution comes with a fully-customizable touch screen interface, which guarantees ease and fun when training new sales personnel and cashiers.  

When you choose FasTrax POS, you’re choosing freedom. Our point of sale system is fully-customizable, which is the reason that it’s the leading software solution in the coffee shop industry. Using FasTrax, you will have the ability to make changes at any time, whether it’s an on-the-fly price change or last-minute buydown change, because our live data flow will keep you informed of spot trends, queue item transfers—if you have multiple coffee shops—between locations, instant access to your kitchen’s inventory and transactions from anywhere, and so much more at the touch of your fingertips!

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Engaging & Educational Digital Signage

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FasTrax Digital Signage menu boards for coffee shops and cafés will generate a trendy, modern atmosphere that many of today’s java aficionados gravitate to and enjoy. Instead of using traditional print signs and paper advertisement boards that fade in direct sunlight and easily become damaged, equip your coffee shop with multiple digitals sign screens to feature your daily promotions, upsell new bakery items and desserts, and cross-sell coffee drinks, pastries, parfaits, and sandwiches. Rotating and animated digital signage is attention grabbing, easier to read than paper signs, and will save you time and money because you won’t have to deal with the printing press. With the FasTrax Digital Signage solutions, not only can you change your signage displays with the click of a button to increase customer engagement and incentivize ordering, but you’ll also be better equipped to effectively brand your unique coffee shop.

In-store digital signage also educates your customers to new food and beverage menu items, time-sensitive deals, and brand messaging all while capturing their attention and driving sales. You will have the control to update one or multiple signs, pre-schedule your highest margin items to auto-play at the peak hours of traffic, and initiate a connected relationship with your customers that will lead to long-term loyalty. Our software is cloud-based so you never lose your work as you design ads and make changes.

With FasTrax Digital Signage, we offer design training, or you could select a pre-made campaign from our template database of over 1,000 designs! Our proprietary design software, AdPro, makes it easy for the user to edit templates, design original displays, and make changes. You can even schedule promotions and advertisements weeks, months, or even years in advance. Simply design, save, schedule, and forget about it!

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Premium Loyalty Solutions

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Coffee lovers are serious about their morning brew. But with so many options for getting their daily fix, building brand allegiance takes more than friendly baristas who have memorized the preferences of regular customers. You can set yourself apart with great products and superior service, but a loyalty rewards program can help you convert occasional customers to your loyal regulars. The FasTrax Enhanced Loyalty program is loaded with benefits for both your coffee shop and your customers, whether you run visit-based, spending-based, or item-based rewards incentives. Create hundreds of customer loyalty campaigns and easily sign up customers with a simple scan of a driver’s license! You can create discounts on groups of items or individual items and choose whether the customer will earn based on quantity purchased or dollars spent. You choose how they earn, what they can earn on, and how they redeem. Strategically plan and schedule loyalty campaigns to start and stop automatically on the days you select, or leave your promotions open-ended to run constantly. With our fully-customizable loyalty program, you are in the driver’s seat.

FasTrax Premium Loyalty solutions supplies you with access to in-depth reports, which will help you track and manage your loyalty campaigns. You will be able to track and monitor coupon redemptions to measure campaign success. All of this will equip you with the right information you need to give your customers the rewards they want and the rewards they earned, and you’ll see a healthy return on your investment!

Stay ahead of your competitors with FasTrax Premium Loyalty Solutions, the rewards program that out-performs every other program on the market today. Not all loyalty rewards programs are created equal and if a program is more hassle than it’s worth, the whole plan can backfire on you. With FasTrax Premium Loyalty Solutions, you eliminate all of the hassle while allowing your loyal members to earn points in a variety of ways—for completing a purchase or a profitable action such as posting your coffee shop on social media. When your customers share on social media and interact with your site, their familiarity with your brand will increase and soon every customer will become a virtual brand ambassador for your café. This is a great way to show them that they matter to you in a way that goes beyond points and discounts

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Important Features of the FasTrax Suite of Marketing Solutions for Coffee Shops

FasTrax Solutions offers you a full suite of business solutions to help you turn first-time customers into regulars that keep coming back for life. FasTrax developers and strategists know the coffee shop industry and our innovative POS, Digital Signage, and Loyalty Rewards Program reflect that our products are leading the market with up-to-the-minute technology updates to keep your establishment ahead of the competition.  

We’ve laid out just a few of our best coffee shop solutions for you. If that wasn’t enough to convince you, take a look at some of our most praised features:

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  • digital signage
  • loyalty logo

Pos Logo

Track which roasts are brewing better and monitor your inventory down to the ingredient level so you know when it’s time to restock your top selling beans and pastries
Easily process even the most complicated drink orders, tailor your menu, and enable any number of drink add-ons or modifiers
Schedule, track, measure, and empower your baristas with staff management & scheduling modules
Capture customer contact information such as mobile numbers and email addresses when they pay which you can use for direct marketing later
Use waiting time display boards to automatically update signage with where in the process your customers’ orders are every step of the way
Automatically update signage pricing directly from your POS system with digital menu boards featuring eye-catching images of food & drink items
Manage displays from your home or office PC, or anywhere on a tablet or smartphone
Provide coffee facts, brew channels, and even social media feeds to entertain your customers while they wait for their java to arrive, otherwise known as infotainment!

loyality logo

Reward customers whether they dine in or take out their meals with a straightforward points-earning system that never feels like a hassle
Create your own promotional campaigns and offer deals, discounts, and freebies to drive sales and generate a loyal customer base
Designate your loyalty campaign as Points Per Item or Dollars Per Item, you always remain in charge of your promotions
Whitelist coffees, sweets, or drinkware that are eligible for earning points, and blacklist those that aren’t

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Make it simple for baristas and managers to upsell new menu items and older foodstuffs that are about to expire during checkout with scripted pop-up bubbles on the POS
Create fun and friendly competition among your sales staff with gamified upsell opportunities wherein employees can indicate on the POS screen whether they “won” or “lost” the upsell, then reward your winners as you see fit
Assign commission values that your employees can earn for successfully upselling drinks and even merchandise if you sell drinkware, shirts, and hats with your coffee shop’s brand on them
Experiment with forced modifiers to incentivize upselling among your employees, track which promotions are successful, and generate maximum ROI

FasTrax Offers a Wide Range of Coffee Shop Industry Solutions

The FasTrax Suite of coffee shop industry marketing solutions doesn’t end here. With multiple offerings under one company, you won’t need to contact several automated 1-800 numbers to have your questions and concerns about the services you’ve signed up for answered. The FasTrax LifeLine team has extensive knowledge of all of the products and services we offer and are ready to answer any questions you may have.

Browse the rest of our website to see all we have to offer, including:

Not convinced yet?

Check out our weekly training webinars to see firsthand how each of our marketing solutions works for the Coffee Shop industry.

Find out how FasTrax can help your business grow!

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TESTIMONIALS

  • We’re pretty much all in with whatever FasTrax Solutions develops. We have 73 stores and we’ve used nearly every FasTrax Solution there is from FasTraxPOS to Warehouse to Uplifts to their Digital Signage. That’s the trust level we have with FasTrax. We’re very happy with everything their software has to offer

  • FasTrax Solutions has been an integral part of our business for the last 10+ years. I have tested and researched hundreds of POS systems. FasTraxPOS is the easiest system I've ever used! We save countless hours and dollars on training. Our employees love using the system. I've even had a competitor call to see what we're using.

  • What used to take 3 to 4 employees an average of 12 hours per day to count each store (we have 4) now only takes 3 employees an average of 4-5 hours with Fastrax, and with much better accuracy, utilizing 3 handheld wireless scanners with the FastraxPOS software... their software is reliable and efficient.