In today’s convenience store industry landscape, the fight for customers is fiercer than ever. Loyalty programs may be the oldest marketing trick in the book, but they remain one of the most effective for getting consumers to stick with a company. If you implement the right loyalty rewards program at your convenience store, you can easily secure a health ROI for your efforts. The FasTrax Enhanced Loyalty program is loaded with benefits for both your retail business and your customers. Create hundreds of customer loyalty campaigns and easily sign up customers with a simple scan of a driver’s license! You can create discounts on groups of items or individual items and choose whether the customer will earn based on quantity purchased or dollars spent. You choose how they earn, what they can earn on, and how they redeem. Strategically plan and schedule loyalty campaigns to start and stop automatically on the days you select, or leave your promotions open-ended to run constantly. With our fully-customizable loyalty program, you are in the driver’s seat.
Sitting at the heart of every loyalty program, underneath the coupons and freebies, lies a trove of email addresses, phone numbers, and purchase history records. And while shoppers are busy trying to get a promotion for their next purchase, retailers are focused on scooping up all that customer data, analyzing it, and using it to hone a strategy to get customers to shop again—just one more time. Of course, the goal isn’t really to get shoppers to come back once. The goal is to create a connection so strong that customers want to keep giving up their business. As a result, loyalty programs are being used more and more to build connections with retailers beyond data collection. FasTrax Enhanced Loyalty is your bridge from data to relationship.
Our FasTrax loyalty solutions supplies you with access to in-depth reports, which will help you track and manage your loyalty campaigns. You will be able to track and monitor coupon redemptions to measure campaign success. All of this will equip you with the right information you need to give your customers the rewards they want and the rewards they earned!