Luckily, it’s human nature to get into habits and for the most part people tend to be creatures of habit, which means that if you implement the right incentive you can influence consumers to choose your gas station loyally and consistently. Removing the customers’ “choice” by leading them to believe that they will get the best deals and save the most money if they patronize your gas station exclusively will actually cause them to frequent your fueling station without even thinking twice about it.
The FasTrax Enhanced Loyalty program is loaded with benefits for both your gas station and your customers. With our loyalty rewards program you can even implement time-sensitive contests to enthuse your loyal customers to spend more. Offer valuable prizes that you know a broad base of your customers would love to win and tailor your promotion for the contest accordingly. The bigger the prize, the better. If the price, for example, is free gas for a year or free coffee for life, it’s practically a guarantee that everyone is going to be talking about it and you’ll be able to attract a ton of new customers who won’t be hard to retain. If you advertise your big contest using digital signage at the pumps, you will see a huge boost in short-term sales and long-term customer retention.You choose how they earn, what they can earn on, and how they redeem. Strategically plan and schedule loyalty campaigns to start and stop automatically on the days you select, or leave your promotions open-ended to run constantly. With our fully-customizable loyalty program, you are in the driver’s seat.
FasTrax Premium Loyalty solutions supplies you with access to in-depth reports, which will help you track and manage your loyalty campaigns. You will be able to track and monitor coupon redemptions to measure campaign success. All of this will equip you with the right information you need to give your customers the rewards they want and the rewards they earned!