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POS, Digital Signage, Warehouse, loyalty, AdPro, Director, MSP, Reports, Time Theft, Hardware Pricing, Support

HARDWARE STORES

Use FasTrax Marketing Solutions for your hardware store to streamline your checkout with advanced technology that tracks your inventory and suppliers.

Marketing Solutions for Hardware Stores

A great storefront is no longer enough to stay ahead of the competition and grow sales. Every retail store needs a strong marketing presence to thrive in the digital age, and hardware stores are no exception. For hardware store owners, implementing a digital marketing program tailored to your store’s unique brand and customized for your specific customers will increase traffic, help you acquire new customers, and retain them for life. With hardware store sales shifting online, decreased foot traffic is a top challenge for hardware retailers. If you want your hardware store to stay relevant and be successful, you’re going to need marketing solutions that attract customers into your store and keep them coming back. FasTrax Marketing Solutions make it a breeze to streamline your checkout with advanced technology that tracks your inventory as well as your suppliers. With the ability to capture customer information, contacting your loyal shoppers for marketing purposes has never been easier. Start operating your hardware business more efficiently today with our marketing solutions. FasTrax is your answer to taking your hardware store to the next level by saving you time and money.  

Hardware Store Business Solutions

To increase profitability and promote growth

FasTrax Solutions provides all of the services you need to increase sales, prevent losses, implement wiser business decisions, and generate additional revenue. Our full suite of hardware advertisement solutions bundles every digital tool available on the market today for your benefit. Using our cutting-edge products, you can execute your marketing ideas and revenue strategies to fulfill your business needs with ease. This comprehensive digital platform includes data-backed strategies and products that work.

Customer relationship management is the most important aspect of running a successful hardware store. Retailers thrive on loyal customers. It is crucial for any hardware store to maintain a good relationship with all customers. Our POS system allows you to track customers, create promotions, manage a loyalty points system, and generate digital coupons. Fast and simple hardware store POS with powerful processing eliminates stressful lines and enhances a positive shopping experience for your customers. Go even further by adding Digital Signage to your hardware store’s décor. FasTrax Digital Signage solutions can transform your store into an interactive shopping experience where customers are easily informed of the special deals, discounts, and even freebies that you’re promoting. You can add our customer-facing Uplift screen at the checkout counter to enhance the digital interaction and increase the chances of your customers deciding to buy even more products at the last minute. Our Uplift program will alert your customers to discounts and deals on items that are relevant, or add-ons, to products they’re about to purchase. Encouraging additional sales throughout the checkout experience is a great way to increase revenue.

Our POS System, which includes the Uplift, comes with a built-in Loyalty Rewards Program to keep your customers coming back to your hardware store because they are eager to act on time-sensitive deals and discounts. Sell more of the products and merchandise your customers love. Make smarter decisions, and grow your business with ease using our point of sale system that is designed to support your marketing efforts. Turn your sales personnel into sales superstars by equipping them with POS Uplift scripts that reinforce the digital promotional marketing campaign you sent out via the app. Engage customers with an incentive program, offer relevant products, generate additional revenue, and strategically stock your shelves, all while preventing loss with expiring goods.

See how you can do all this, and more, below!

Powerful & Simple FasTrax POS

Pos Logo

All hardware stores can benefit from a point of sale system, even small ones. A trustworthy POS system automates virtually every aspect of your business operations, going way beyond functions at the checkout register like scanning items and printing receipts. With FasTrax POS, you can track inventory management in real-time, see item lists of every product both bought and sold, and reorder items when stocks get low. Our workflow is simplified. Never again will your employees have to check the sales floor or the back room to tell a customer if an item is available. Inventory information will be at their fingertips and yours with our user-friendly, digital interface. FasTrax POS can also help your hardware store manage employees. Schedule and track shift times with ease, and always ensure proper staffing levels behind the registers, on the sales floor, and in the back storage rooms. Our reporting analytics make it easy to see how your business is doing in every area. Sales figures, profitability, purchasing fulfillment, and other reports are a click away, making it easy to gain a snapshot view of how your hardware store is doing financially, which will help you make better business decisions.

The POS system also includes permission-controlled buttons, easy age-verification capabilities, and a built-in time clock with a biometric fingerprint scanner, and when you get FasTrax POS the features will not end there. This solution comes with a fully-customizable touch screen interface, which guarantees ease and fun when training new sales personnel and cashiers.  

Powerful hardware inventory management is only the beginning of our point of sale system. Put your stock management on autopilot with our POS that makes it easy to sell anything you want. When you choose FasTrax POS, you’re choosing freedom. Our point of sale system is fully-customizable, which is the reason that it’s the leading software solution in the hardware industry. Using FasTrax, you will have the ability to make changes at any time, whether it’s an on-the-fly price change or last-minute buydown change, because our live data flow will keep you informed of spot trends and so much more at the touch of your fingertips!

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Engaging & Educational Digital Signage

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Interactive digital signage can make all the difference in the world when it comes to selling hardware products. The aesthetics of your hardware store is your first chance to make a first impression with your customers and as a result, shoppers will either be inclined to stay or eager to go. Providing a smooth, positive shopping experience can be greatly improved with interactive displays, in-store navigation, digital shelves, and savvy product information screens that rotate and entice customers to purchase items they might not have considered. One benefit of shopping online is that customers can experience real-time visibility of items and an ability to compare products. With FasTrax Digital Signage, you can provide your in-store customers with the same shopping tools and convenience, and even point them towards the aisle. Electronic shelf labels can display stock information and help shoppers narrow down what they’re looking for before they need a sales associate. 

Offer a truly engaging and effective interactive digital experience in your hardware store with FasTrax Digital Signage. Our solution includes real-time connection to external data, a variety of interactive options, eye-catching designs, deep analytics of user interactions, ease of use, and a smooth deployment that’s fun to create and program. Digital Signage can also be used to improve the way you market and communicate with your customers as soon as they set foot in your hardware store. Our software is cloud-based so you never lose your work as you design ads and make changes. When deployed, you can edit and update your digital screens from any computer and any time. You can pre-schedule your messages and other notifications to play on specific dates, set recurring schedules, and even run specials with an expiration date.

With FasTrax Digital Signage, you can easily and quickly create live and engaging content layouts. Using the drag-and-drop widgets on our pre-designed templates, you can add media slideshows, videos, social media streams, custom scrolling text, website integrations, and more! Our proprietary design software, AdPro, makes it easy for the user to edit templates, design original displays, and make changes. You can even schedule promotions and advertisements weeks, months, or even years in advance. Simply design, save, schedule, and forget about it!

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Premium Loyalty Solutions

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In today’s retail landscape, the fight for customers is fiercer than ever. Loyalty programs may be the oldest marketing trick in the book, but they remain one of the most effective for getting consumers to stick with a store. Companies in industries from books to beauty products offer alluring perks and rewards for loyal customers, and if you implement the right loyalty rewards program at your hardware store, you can easily secure a healthy ROI for your efforts. The FasTrax Enhanced Loyalty program is loaded with benefits for both your hardware store business and your customers. Create hundreds of customer loyalty campaigns and easily sign up customers with a simple scan of a driver’s license! You can create discounts on groups of items or individual items and choose whether the customer will earn based on quantity purchased or dollars spent. You choose how they earn, what they can earn on, and how they redeem. Strategically plan and schedule loyalty campaigns to start and stop automatically on the days you select, or leave your promotions open-ended to run constantly. With our fully-customizable loyalty program, you remain in the driver’s seat.

FasTrax Premium Loyalty solutions supplies you with access to in-depth reports, which will help you track and manage your loyalty campaigns. You will be able to track and monitor coupon redemptions to measure campaign success. All of this will equip you with the right information you need to give your customers the rewards they want and the rewards they earned!

Sitting at the heart of every loyalty program, underneath the coupons and freebies, lies a trove of email addresses, phone numbers, and purchase history records. While your shoppers are busy trying to get a digital deal on their next purchase, you can focus on scooping up all that customer data, analyzing it, and using it to hone a strategy to get customers to shop at your hardware store again, and again and again. The goal is to create a connection so strong that customers want to keep giving up their business. FasTrax is your bridge from data to relationship, and with FasTrax Premium Loyalty you will succeed at reaching this goal.

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Important Features of the FasTrax Suite of Marketing Solutions for Hardware Stores

FasTrax Solutions offers you a full suite of business solutions to help you sell hardware, tools, paint, appliances, and other home improvement items. Our POS system incentivizes sales, our digital signage alerts shoppers and passersby to great deals, and our loyalty rewards program turns one-time shoppers into repeat customers for life. The FasTrax developers and strategists know the home improvement industry, and our innovative POS, Digital Signage, and Loyalty Rewards Program reflect that our products are leading the market with up-to-the-minute technology updates that will keep you ahead of the competition.  

We’ve laid out just a few of our best hardware store solutions for you. If that wasn’t enough to convince you, take a look at some of our most praised features:

  • pos logo
  • digital signage
  • loyalty logo

Pos Logo

Easily add and manage your hardware store’s inventory, import product data instantly, and categorize your inventory in any way you see fit. Our POS is fully customizable
Complete sales quickly and easily, and motivate your cashiers to upsell every customer to purchase add-ons at the register. When customers win savings, your sales personnel win spiffs
Use powerful reporting tools to help you make the right financial decisions for your hardware store by customizing the dashboard to give you real-time at-a-glance statements such as monthly sales data, top suppliers, bestselling items, and more
Keep track of your loyal customers with a simple scan of their driver’s licenses, record and track their purchase history, and tailor your promotional advertisement campaigns accordingly
Alert customers to value-added products and merchandise they might have overlooked
Display home improvement tips, fix-it trivia, and photos of your customers’ recent renovation and building projects
Create an immersive in-store experience with rotating and animated digital signage
Manage displays from your home or office PC, or anywhere on a tablet or smartphone

loyality logo

Create your own home improvement promotional campaigns and offer deals, discounts, and freebies to drive sales and generate a loyal customer base
Designate your loyalty campaign as Points Per Item or Dollars Per Item, you always remain in charge of your promotions
Reward a variety of customer actions such as tagging your hardware store on social media for a set amount of loyalty points
Whitelist hardware items or groups of products that are eligible for earning points, and blacklist those that aren’t

Uplift Logo

Make it simple for sales personnel to upsell new products and clearance items that haven’t been moving with scripted pop-up bubbles on the POS
Create fun and friendly competition among your sales personnel with gamified upsell opportunities wherein employees can indicate on the POS screen whether they “won” or “lost” the upsell, then reward your winners as you see fit
Assign commission values that your sales staff can earn for successfully upselling products
Experiment with forced modifiers to incentivize upselling among your employees, track which promotions are successful, and generate maximum ROI

FasTrax Offers a Wide Range of Home Improvement Industry Solutions

The FasTrax Suite for hardware store industry marketing solutions doesn’t end here. With multiple offerings under one company, you won’t need to contact several automated 1-800 numbers to have your questions and concerns about the services you’ve signed up for answered. The FasTrax LifeLine team has extensive knowledge of all of the products and services we offer and are ready to answer any questions you may have.

Browse the rest of our website to see all we have to offer, including:

Not convinced yet?

Check out our (weekly training webinars) **Link to webinars page** to see firsthand how each of our marketing solutions works for the Home Improvement industry.

Find out how FasTrax can help your business grow!

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TESTIMONIALS

  • We’re pretty much all in with whatever FasTrax Solutions develops. We have 73 stores and we’ve used nearly every FasTrax Solution there is from FasTraxPOS to Warehouse to Uplifts to their Digital Signage. That’s the trust level we have with FasTrax. We’re very happy with everything their software has to offer

  • FasTrax Solutions has been an integral part of our business for the last 10+ years. I have tested and researched hundreds of POS systems. FasTraxPOS is the easiest system I've ever used! We save countless hours and dollars on training. Our employees love using the system. I've even had a competitor call to see what we're using.

  • What used to take 3 to 4 employees an average of 12 hours per day to count each store (we have 4) now only takes 3 employees an average of 4-5 hours with Fastrax, and with much better accuracy, utilizing 3 handheld wireless scanners with the FastraxPOS software... their software is reliable and efficient.