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POS, Digital Signage, Warehouse, loyalty, AdPro, Director, MSP, Reports, Time Theft, Hardware Pricing, Support

LIQUOR STORE

Marketing and Business Solutions for Liquor Store by FasTrax Solutions which offers digital marketing solutions to help your alcohol business attract and retain customers. Get in touch with us!

Marketing Solutions for Liquor Stores

Do you run a liquor store, own a winery, or operate a microbrewery? If so, it’s likely that anyone who samples your products will be hooked on the distinct taste and exquisite quality, but how will you retain customers who haven’t had the chance to sip the unique samples you’re selling and experience your fine brand by entering your store yet? FasTrax offers digital marketing solutions to help your alcohol business attract and retain customers. Grow your customer base and brand with ease, and succeed with a variety of strategic marketing strategies and campaigns that are specifically tailored for your age-restricted industry. Keep your liquor store more than one step ahead of the competition. Our marketing solutions are your answer to taking your business to the next level.  

Liquor Store Business Solutions

To increase profitability and promote growth

What is the most important aspect when it comes to the success of your liquor store? The answer is laws and regulations, and keeping in strict compliance. Every state in the nation has decreed its own laws regarding the distribution and sale of alcoholic beverages. States and also local jurisdictions vary from one another in their differences regarding which businesses can legally buy, sell, and possess alcohol in its many forms. In California for example, residents can buy liquor in pharmacies and wine in grocery stores, but this is not the case in New York State. Then there are the varying laws about what kind of alcoholic content you can sell when your establishment is located near a house of worship or a public school. While the federal government has mandated that any beverage with 0.5 percent alcohol per volume or greater must be defined as an “alcoholic beverage”, it’s in fact the states and local jurisdictions that determine the required age of the individual selling that very alcohol. Laws and regulations can be complex, but our FasTrax solutions can handle the burden of keeping you in compliance once you enter the city, state, and address of your business into our system.

As a liquor store owner, you’re committed to organizing, tracking, and promoting a wide array of wines, spirits, beers, and fine liqueurs. The most important feature of any POS system is its ability to accurately track inventory, including spoilage from damaged products due to case-break and in-store mishaps. That’s a lot to manage and track without accidental miscalculations, but it can be done with FasTrax POS. Avoid headaches and trust our cloud-based POS system to manage inventory counts, stock orders, inventory control, bar coding & labeling, and stock transfers. Our point of sale program offers all of the features you want and also all of the tools that you didn’t know you needed.

Go further than comprehensive POS by adding our Digital Signage to your liquor store. FasTrax Digital Signage solutions can transform your location into an interactive browsing & buying experience where customers are easily informed of special promotions, discount beers, and other advertisements you’re running. You can add our customer-facing Uplift screen at the checkout register to enhance the digital interaction. Our Uplift program will alert your customers to even more discounts and deals on items that are relevant, or add-ons, to the sale that they’re about to pay for. 

Our POS System comes with a built-in Loyalty Rewards Program to motivate your customers to act on future deals. Our loyalty rewards program is as easy to use as a smartphone and enables you to send out push notifications alerting your loyal customer base to the latest deals, discounts, and incentives. Turn your personnel into sales superstars by equipping them with POS Uplift scripts that reinforce the digital promotional marketing campaign you sent out via the app. Engage customers with an incentive program, offer relevant products, generate additional revenue, and strategically stock your shelves, all while preventing loss with expiring goods.

See how you can do all this, and more, below!  

Powerful & Simple FasTrax POS

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You want POS software with a wide range of liquor store industry verticals, including an easy-to-navigate inventory database, case-break inventory tracking, mix-and-match pricing specials, vendor management & purchase order tracking, sales reports & simple-to-digest analytics, CMR & loyalty applications, and straightforward transactions & payments capabilities. FasTrax POS includes all of these tracking capabilities and best of all, our software is never glitchy. Software that is difficult to use, glitchy, or lacking in inventory or reporting functionality can severely hamper an otherwise finely-tuned operation. At the same time, you want a system that has a nice aesthetic and modern, easy-to-use interface. The FasTrax POS system is streamlined, intuitive, and best of all, comes with scripted pop-ups that your sales staff can read to customers at checkout to alert them to additional deals, discounts, and even freebies should they want to add-on to their purchases. This feature is our Uplift and the triggering “win” or “lose” format will psychologically encourage your employees to strive to make additional sales. The gamified aspect of this feature with strike healthy competition into the hearts of your personnel!

The POS system also includes permission-controlled buttons, easy age-verification capabilities and comprehensive age-restricted selling parameters, and a built-in time clock with a biometric fingerprint scanner, and when you get FasTrax POS the features will not end there. This solution comes with a fully-customizable touch screen interface, which guarantees ease and fun when training new personnel from hosts & hostesses to bartenders to table waitstaff.  

Go beyond securing quality inventory control, and implement POS solutions that includes mix and match pricing, discounts, customer loyalty, and other sales tools features that will ensure upselling and an increase in revenue, all with FasTrax POS. Our point of sale system is fully-customizable, which is the reason that it’s the leading software solution in the liquor industry. Using FasTrax, you will have the ability to make changes at any time, whether it’s an on-the-fly price change or last-minute buydown change, because our live data flow will keep you informed of spot trends, queue item transfers—if you have multiple locations—and provide instant access to your warehouse’s inventory and transactions from anywhere, and so much more at the touch of your fingertips!

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Engaging & Educational Digital Signage

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Digital signage is a dependable way for liquor stores to implement a highly effective in-store method of advertising sales, showcasing new items, weekly specials, tasting events, and more. By installing digital signage around your liquor store near aisle entrances and the cash register area, you will be able to send targeted advertisements to those screens, making it easier for you to promote new sales. Because liquor store digital signage is, well, digital you will never again have to spend money on printed signage. With the FasTrax Digital Signage solutions, not only can you change your signage displays with the click of a button to increase customer engagement and incentivize buying, but you’ll also be better equipped to effectively brand your unique liquor store.

In-store digital signage also educates your customers to your weekly ads and deals, wine reviews and descriptions, featured new beer arrivals, product videos and commercials, spirits specials and information, store tasting and sampling event times, and whatever else you’d like your customers to know about! You will have the control to update one or multiple signs, pre-schedule your highest margin items to auto-play at the peak hours of traffic, and initiate a connected relationship with your customers that will lead to long-term loyalty. Our software is cloud-based so you never lose your work as you design ads and make changes.

With FasTrax Digital Signage, we offer design training, or you could select a pre-made campaign from our template database of over 1,000 designs! Our proprietary design software, AdPro, makes it easy for the user to edit templates, design original displays, and make changes. You can even schedule promotions and advertisements weeks, months, or even years in advance. Simply design, save, schedule, and forget about it!

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Premium Loyalty Solutions

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Get an edge over the competition with your own loyalty rewards program. Loyal customers spend more money, period. FasTrax Enhanced Loyalty is an affordable customer retention program that can be easily customized for your business. Our program is loaded with benefits for both your liquor store and your customers, whether you run points incentives that are visit-based, spending-based, or item-based. Create hundreds of customer loyalty campaigns and easily sign up customers with a simple scan of a driver’s license! You can create discounts on groups of items or individual items and choose whether the customer will earn based on quantity purchased or dollars spent. You choose how they earn, what they can earn on, and how they redeem. Strategically plan and schedule loyalty campaigns to start and stop automatically on the days you select, or leave your promotions open-ended to run constantly. With our fully-customizable loyalty program, you are in the driver’s seat.

FasTrax Premium Loyalty solutions supplies you with access to in-depth reports, which will help you track and manage your loyalty campaigns. You will be able to reward customers for purchasing alcohol items and encourage extra spending by sending your loyalty customers personalized SMS texts, push notifications, and emails. Best of all, it’s easy to measure campaign success with our straightforward reporting.

Stay ahead of your competitors with FasTrax Premium Loyalty Solutions, the rewards program that out-performs every other program on the market today. You can even set up incentive points that your customers can earn whenever they post about your business on social media. When your customers interact with your site via reviews and social media tags, their familiarity with your brand will increase and soon every customer will become a virtual brand ambassador for your store. This is a great way to show them that they matter to you in a way that goes beyond points and discounts

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Important Features of the FasTrax Suite of Marketing Solutions for Liquor Stores

FasTrax developers and strategists know the liquor industry and our innovative POS, Digital Signage, and Loyalty Rewards Program reflect that our products are leading the market with up-to-the-minute technology updates to keep your liquor store ahead of the competition. Our full suite of in-house advertisement solutions bundles every digital tool available on the market today for your benefit. Using our cutting-edge products, you can execute your business ideas and fulfill your business needs with ease. This comprehensive digital platform includes data-backed strategies and products that work.

We’ve laid out just a few of our best liquor store solutions for you. If that wasn’t enough to convince you, take a look at some of our most praised features:

  • pos logo
  • digital signage
  • loyalty logo

Pos Logo

Stay in compliance with state and federal regulations easily with age-restricted parameters and an ID scanner
Track inventory by the case, the bottle, or the six-pack. When a case is broken, the POS system will automatically convert one case into individual bottles and tally the spoilage for your accountant
Schedule, track, measure, and empower your personnel with staff management & scheduling modules
Capture customer contact information such as mobile numbers and email addresses when they pay which you can use for direct marketing later
Display new beers, discounted wines, best-selling liqueurs, and much more with eye-catching rotating signage that helps you make sales
Sell sponsorship packages and ad spots to your vendors and local businesses to generate even more revenue
Manage displays from your home or office PC, or anywhere on a tablet or smartphone
Provide liquor facts, cocktail & bartending how-to videos, and even social media feeds to inspire your customers while they shop

loyality logo

Reward customers with a straightforward points-earning system that never feels like a hassle
Create your own promotional campaigns and offer deals, discounts, and freebies to drive sales and generate a loyal customer base
Designate your loyalty campaign as Points Per Item or Dollars Per Item, you always remain in charge of your promotions
Whitelist alcoholic items by the bottle or case, and promote merchandise that are eligible for earning points, and blacklist items that aren’t

Uplift Logo

Make it simple for your sales personnel to upsell ad-on items such as drinkware or other merchandise with scripted pop-up bubbles on the POS
Create fun and friendly competition among your sales staff with gamified upsell opportunities wherein employees can indicate on the POS screen whether they “won” or “lost” the upsell, then reward your winners as you see fit
Assign commission values that your employees can earn for successfully upselling select wine & spirits you’re promoting
Experiment with forced modifiers to incentivize upselling among your employees, track which promotions are successful, and generate maximum ROI

FasTrax Offers a Wide Range of Liquor Industry Solutions

The FasTrax Suite of liquor industry marketing solutions doesn’t end here. With multiple offerings under one company, you won’t need to contact several automated 1-800 numbers to have your questions and concerns about the services you’ve signed up for answered. The FasTrax LifeLine team has extensive knowledge of all of the products and services we offer and are ready to answer any questions you may have.

Browse the rest of our website to see all we have to offer, including:

Not convinced yet?

Check out our weekly training webinars to see firsthand how each of our marketing solutions works for the Liquor industry.   

Find out how FasTrax can help your business grow!

Contact Us

TESTIMONIALS

  • We’re pretty much all in with whatever FasTrax Solutions develops. We have 73 stores and we’ve used nearly every FasTrax Solution there is from FasTraxPOS to Warehouse to Uplifts to their Digital Signage. That’s the trust level we have with FasTrax. We’re very happy with everything their software has to offer

  • FasTrax Solutions has been an integral part of our business for the last 10+ years. I have tested and researched hundreds of POS systems. FasTraxPOS is the easiest system I've ever used! We save countless hours and dollars on training. Our employees love using the system. I've even had a competitor call to see what we're using.

  • What used to take 3 to 4 employees an average of 12 hours per day to count each store (we have 4) now only takes 3 employees an average of 4-5 hours with Fastrax, and with much better accuracy, utilizing 3 handheld wireless scanners with the FastraxPOS software... their software is reliable and efficient.